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Measuring the Nexus Between Information Literacy, Creativity, and Lifelong Learning in Media Professionals

Author

Listed:
  • Rozeen Shaukat

    (Office of Research Innovation and Commercialization, University of Management and Technology, Lahore 54770, Pakistan)

  • Muhammad Asif Naveed

    (Department of Information Management, University of Sargodha, Sargodha 40100, Pakistan)

  • Muhammad Zaheer Asghar

    (Faculty of Educational Sciences, University of Helsinki, 00100 Helsinki, Finland
    Learning Educational Technologies (LET) Research Lab, Faculty of Education and Psychology, University of Oulu, 90570 Oulu, Finland)

  • Hanna Järvenoja

    (Learning Educational Technologies (LET) Research Lab, Faculty of Education and Psychology, University of Oulu, 90570 Oulu, Finland)

  • Muhammad Uzair Ul Hassan

    (Institute of Education, University of Sargodha, Sargodha 40100, Pakistan)

Abstract

Information literacy (IL) plays an essential role in digital inclusion as it enables people to make use of the information available in multiple mediums on the Internet through digital devices. This study intends to examine the effect of IL on lifelong learning (LL) through the mediating role of creativity among news reporters in Pakistan using a quantitative research approach. The survey was conducted using an online questionnaire from the registered news reporters of press clubs in the four provinces and the federal territory of Islamabad, Pakistan. A total of 758 responses were received and analyzed using PLS-SEM. The results indicated that the IL of news reporters positively influenced their lifelong learning through both direct and indirect pathways. Furthermore, the nexus between IL and LL was influenced by the mediation of creativity. These findings have practical implications for academia and the media industry, highlighting the invaluable role of IL in enhancing lifelong learning and creativity to attain a sustainable competitive advantage. These results may inform educational programs for journalism students and existing journalists to impart IL skills. This research contributes to the available literature on workplace IL, especially in the context of media professionals.

Suggested Citation

  • Rozeen Shaukat & Muhammad Asif Naveed & Muhammad Zaheer Asghar & Hanna Järvenoja & Muhammad Uzair Ul Hassan, 2024. "Measuring the Nexus Between Information Literacy, Creativity, and Lifelong Learning in Media Professionals," Administrative Sciences, MDPI, vol. 14(12), pages 1-16, December.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:12:p:345-:d:1550383
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    References listed on IDEAS

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    1. Cheng-Ping Chang & Pei-Chun Hsu, 2015. "The correlation between employee information literacy and employee creativity," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(1), pages 221-234, January.
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