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Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists

Author

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  • Ramjit Singh

    (Department of Tourism Studies, Central University of Kashmir, Ganderbal 191201, Jammu & Kashmir, India)

  • Parikshat Singh Manhas

    (School of Hospitality and Tourism Management, University of Jammu, Jammu 180006, Jammu & Kashmir, India
    The Business School, University of Jammu, Jammu 180006, Jammu & Kashmir, India)

  • Mudasir Ahmad Mir

    (Department of Tourism Studies, Central University of Kashmir, Ganderbal 191201, Jammu & Kashmir, India)

  • Joana A. Quintela

    (Department of Tourism, Heritage and Culture, Portucalense University, 4200-072 Porto, Portugal
    Research on Economics, Management and Information Technologies, REMIT-UPT, 4200-072 Porto, Portugal
    Research Unit in Governance, Competitiveness and Public Policies, GOVCOPP-UA, 3810-193 Aveiro, Portugal)

Abstract

The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. A purposive sampling technique was used to collect the data from tourists who have gained spa experience. A total of 264 usable responses were received after distributing 400 questionnaires. The data were screened, processed, and analyzed using the SPSS 22.0 and Smart-PLS 2.0. The investigation showed that intrinsic motivation, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between autonomy, positive emotions, and life satisfaction. Positive emotions and life satisfaction were mediators in the relationship between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between experience, positive emotions, and life satisfaction. The results of this investigation can be helpful for both the research community and marketers interested in investigating the well-being of tourists and destination loyalty.

Suggested Citation

  • Ramjit Singh & Parikshat Singh Manhas & Mudasir Ahmad Mir & Joana A. Quintela, 2022. "Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists," Administrative Sciences, MDPI, vol. 12(3), pages 1-20, August.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:3:p:98-:d:883482
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    References listed on IDEAS

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    2. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    3. Vada, Sera & Prentice, Catherine & Hsiao, Aaron, 2019. "The influence of tourism experience and well-being on place attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 322-330.
    4. Anna, Petrenko, 2016. "Мaркування готової продукції як складова частина інформаційного забезпечення маркетингової діяльності підприємств овочепродуктового підкомплексу," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 2(1), March.
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    Cited by:

    1. Gulyas Greta & Molnar Elisabeta Ilona, 2023. "Wellness Tourism Management Research A bibliometric analysis," Management & Marketing, Sciendo, vol. 18(2), pages 172-191, June.

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