Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
- Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
- Dag Øivind Madsen, 2019. "The Emergence and Rise of Industry 4.0 Viewed through the Lens of Management Fashion Theory," Administrative Sciences, MDPI, vol. 9(3), pages 1-25, September.
- Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
- Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
- Bernardo Figueiredo & Daiane Scaraboto, 2016. "The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 509-533.
- Krzysztof Dembek & Prakash Singh & Vikram Bhakoo, 2016. "Literature Review of Shared Value: A Theoretical Concept or a Management Buzzword?," Journal of Business Ethics, Springer, vol. 137(2), pages 231-267, August.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Rocsana Bucea-Manea-Țoniş & Oliva M. D. Martins & Radu Bucea-Manea-Țoniş & Cătălin Gheorghiță & Valentin Kuleto & Milena P. Ilić & Violeta-Elena Simion, 2021. "Blockchain Technology Enhances Sustainable Higher Education," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
- Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Feng-Shang Wu & Chia-Chang Tsai, 2022. "A Framework of the Value Co-Creation Cycle in Platform Businesses: An Exploratory Case Study," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
- Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
- Tierney, Kieran D. & Oswald Karpen, Ingo & Westberg, Kate, 2022. "Brand meaning and institutional work: The light and dark sides of service employee practices," Journal of Business Research, Elsevier, vol. 151(C), pages 244-256.
- Jonas Holmqvist & Luca Visconti & Christian Grönroos & Blandine Guais & Aurélie Kessous, 2020. "Understanding the value process: Value creation in a luxury service context," Post-Print hal-03511392, HAL.
- Riccardo Rialti & Lamberto Zollo & Maria Carmen Laudano & Cristiano Ciappei, 2018. "Social media brand communities and brand value co-creation: Evidences from Italy," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 111-133.
- Lee, Chu-Heng & Hsieh, Ming-Huei, 2023. "Market innovation as an institutional reconciliation process: Two individual-level case studies," Journal of Business Research, Elsevier, vol. 169(C).
- Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
- Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
- Abdelrahman, Omar Khaled & Banister, Emma & Hampson, Daniel Peter, 2020. "Curatorial consumption: Objects’ circulation and transference in the vintage marketplace," Journal of Business Research, Elsevier, vol. 114(C), pages 304-311.
- D’Arco, Mario & Lo Presti, Letizia & Marino, Vittoria & Maggiore, Giulio, 2021. "Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park," Land Use Policy, Elsevier, vol. 101(C).
- Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
- Tzu-Fei Hsiung & Yueh-Hsiu Cheng & Zi-Xun Han, 2021. "Sustainable Partnership: Operational Condition Analysis for Brand Value Co-Creation," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
- Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
- Helkkula, Anu & Arnould, Eric J., 2022. "Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in S-D logic," Journal of Business Research, Elsevier, vol. 149(C), pages 860-868.
- Waqar Nadeem & Mari Juntunen & Nick Hajli & Mina Tajvidi, 2021. "The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms," Journal of Business Ethics, Springer, vol. 169(3), pages 421-441, March.
- Dion, Delphine & Mimoun, Laetitia & Anlamlier, Eda & Chatterjee, Lagnajita & Trujillo-Torres, Lez, 2023. "Consumer hacks in the sharing economy," Journal of Business Research, Elsevier, vol. 167(C).
- Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
- Holmqvist, Jonas & Visconti, Luca M. & Grönroos, Christian & Guais, Blandine & Kessous, Aurélie, 2020. "Understanding the value process: Value creation in a luxury service context," Journal of Business Research, Elsevier, vol. 120(C), pages 114-126.
- Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Michelle Renton & James E. Richard, 2019. "Exploring brand governance in SMEs: does socialisation provide a means to value creation?," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 461-472, July.
More about this item
Keywords
4.0 industry; marketing innovation; B2B; value co-creation; case study;All these keywords.
JEL classification:
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:11:y:2021:i:1:p:20-:d:504405. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.