Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context
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- Rocsana Bucea-Manea-Țoniş & Oliva M. D. Martins & Radu Bucea-Manea-Țoniş & Cătălin Gheorghiță & Valentin Kuleto & Milena P. Ilić & Violeta-Elena Simion, 2021. "Blockchain Technology Enhances Sustainable Higher Education," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
- Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
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Keywords
4.0 industry; marketing innovation; B2B; value co-creation; case study;All these keywords.
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