A Study on Consumer Switching Behaviour in Cellular Service Provider: A Study with reference to Chennai
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References listed on IDEAS
- Moshe Givon, 1984. "Variety Seeking Through Brand Switching," Marketing Science, INFORMS, vol. 3(1), pages 1-22.
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- Kashif Riaz & Dr. Rukhsar Ahmed, 2016. "Gauging Audiences’ Message Recall Through Brand Element Placement In Televised Commercials," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 12(1), pages 12-19.
- Abdulmajeed K. Al-Otaiby & Emad A. Ismail, 2023. "Factors Influencing Switching Behavior of Telecom Customers in Saudi Arabia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(12), pages 1-32, February.
- Sobia Shujaat & Dr.Nadeem A.Syed & Usama Ahmed, 2015. "Factors Behind Brand Switching In Telecommunication Industry Of Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 11(2), pages 29-40.
- Zulfitri & Surachman & Fatchur Rohman, 2018. "The Influence of Price Perception, Service Quality and Variation Behavior on Electronic Banking," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 470-487.
- Gurjeet Kaur & Ritika Sambyal, 2016. "Exploring Predictive Switching Factors for Mobile Number Portability," Vikalpa: The Journal for Decision Makers, , vol. 41(1), pages 74-95, March.
- Md. Shahnawaz Abdin & Dr. N. H. Mullick, 2016. "A Conceptual Perspective on Brand Switching Behaviour of Consumers in Telecommunication Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 11(1), pages 50-58, April.
- Appiah, Dominic & Howell, Kerry E. & Ozuem, Wilson & Lancaster, Geoff, 2019. "Building resistance to brand switching during disruptions in a competitive market," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 249-257.
- Sobia Shujaat & Dr. Nadeem A. Syed & Usama Ahmed, 2015. "Factors Behind Brand Switching In Telecommunication Industry Of Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 11(2), pages 11-13.
- Yogesh Verma & Maithili R. P. Singh, 2017. "Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(2), pages 121-129, May.
- Gabriel Kola Olorunleke, 2015. "Switching Barriers as a Competitive Tool in Carbonated Soft Drinks Industry in Nigeria," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(5), pages 394-404.
- Mohamed H. Elsharnouby & Tamer H. Elsharnouby & Chanaka Jayawardhena & Alaa M. Elbedweihy, 2024. "Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 445-464, June.
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More about this item
Keywords
Switching Behaviour; Cellular service provider; network stability;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
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