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A Study on Consumer Switching Behaviour in Cellular Service Provider: A Study with reference to Chennai

Author

Listed:
  • M.Sathish

    (PSG Institute of Management (PSG College of Technology), Coimbatore)

  • K.Santhosh Kumar

    (Priyadarshini Engineering College, Vaniyambadi-Vellore)

  • K.J.Naveen

    (PSG Institute of Management (PSG College of Technology), Coimbatore)

  • V.Jeevanantham

    (PSG Institute of Management (PSG College of Technology), Coimbatore)

Abstract

Indian mobile market is one of the fastest growing markets and is forecasted to reach 868.47 million users by 2013. India has seen rapid increase in the number of players which caused the tariff rates to hit an all time low....

Suggested Citation

  • M.Sathish & K.Santhosh Kumar & K.J.Naveen & V.Jeevanantham, 2011. "A Study on Consumer Switching Behaviour in Cellular Service Provider: A Study with reference to Chennai," Far East Journal of Psychology and Business, Far East Research Centre, vol. 2(5), pages 71-81, February.
    • Handle: RePEc:fej:articl:v:2b:y:2011:i:5:p:71-81
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    References listed on IDEAS

    as
    1. Moshe Givon, 1984. "Variety Seeking Through Brand Switching," Marketing Science, INFORMS, vol. 3(1), pages 1-22.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Kashif Riaz & Dr. Rukhsar Ahmed, 2016. "Gauging Audiences’ Message Recall Through Brand Element Placement In Televised Commercials," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 12(1), pages 12-19.
    2. Abdulmajeed K. Al-Otaiby & Emad A. Ismail, 2023. "Factors Influencing Switching Behavior of Telecom Customers in Saudi Arabia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(12), pages 1-32, February.
    3. Zulfitri & Surachman & Fatchur Rohman, 2018. "The Influence of Price Perception, Service Quality and Variation Behavior on Electronic Banking," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 470-487.
    4. Md. Shahnawaz Abdin & Dr. N. H. Mullick, 2016. "A Conceptual Perspective on Brand Switching Behaviour of Consumers in Telecommunication Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 11(1), pages 50-58, April.
    5. Appiah, Dominic & Howell, Kerry E. & Ozuem, Wilson & Lancaster, Geoff, 2019. "Building resistance to brand switching during disruptions in a competitive market," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 249-257.
    6. Yogesh Verma & Maithili R. P. Singh, 2017. "Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(2), pages 121-129, May.
    7. Gabriel Kola Olorunleke, 2015. "Switching Barriers as a Competitive Tool in Carbonated Soft Drinks Industry in Nigeria," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(5), pages 394-404.
    8. Mohamed H. Elsharnouby & Tamer H. Elsharnouby & Chanaka Jayawardhena & Alaa M. Elbedweihy, 2024. "Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 445-464, June.
    9. Sobia Shujaat & Dr.Nadeem A.Syed & Usama Ahmed, 2015. "Factors Behind Brand Switching In Telecommunication Industry Of Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 11(2), pages 29-40.
    10. Gurjeet Kaur & Ritika Sambyal, 2016. "Exploring Predictive Switching Factors for Mobile Number Portability," Vikalpa: The Journal for Decision Makers, , vol. 41(1), pages 74-95, March.
    11. Sobia Shujaat & Dr. Nadeem A. Syed & Usama Ahmed, 2015. "Factors Behind Brand Switching In Telecommunication Industry Of Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 11(2), pages 11-13.

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    More about this item

    Keywords

    Switching Behaviour; Cellular service provider; network stability;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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