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Quality in marketing process and networking value co-creation: some evidences in hospitality industry

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  • Valentina Della Corte
  • Enrico DiTaranto

Abstract

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club?s implications on the quality co-creation process.

Suggested Citation

  • Valentina Della Corte & Enrico DiTaranto, 2014. "Quality in marketing process and networking value co-creation: some evidences in hospitality industry," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 53-80.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-002004
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    References listed on IDEAS

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    1. Maria Carmen Iordache & Denisa Parpandel, 2009. "Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 8(08(537)), pages 57-66, August.
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    4. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    5. Shaw, Gareth & Bailey, Adrian & Williams, Allan, 2011. "Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry," Tourism Management, Elsevier, vol. 32(2), pages 207-214.
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