Storytelling e web communication
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References listed on IDEAS
- Gabriel, Yiannis, 2000. "Storytelling in Organizations: Facts, Fictions, and Fantasies," OUP Catalogue, Oxford University Press, number 9780198297062.
- James, Camille H. & Minnis, William C., 2004. "Organizational storytelling: It makes sense," Business Horizons, Elsevier, vol. 47(4), pages 23-32.
- Dubois, Anna & Gadde, Lars-Erik, 2002. "Systematic combining: an abductive approach to case research," Journal of Business Research, Elsevier, vol. 55(7), pages 553-560, July.
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Keywords
Storytelling; digital storytelling; brand communication; web 2.0;All these keywords.
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