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Web reputation and performance measurement systems in the hotel industry: An exploratory study in Italy

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  • Selena Aureli
  • Enrico Supino

Abstract

This research, which focuses on web reputation in the hotel industry, aims to understand hotel managers? practices in monitoring travellers? opinions disclosed on travel websites and online travel agencies. Results from a web survey administered to Italian hotel managers and owners highlight the great importance attributed to web reputation and describe the type and frequency of controls as well as how the information collected from the Internet is used to support performance evaluation and managers? decision-making.

Suggested Citation

  • Selena Aureli & Enrico Supino, 2015. "Web reputation and performance measurement systems in the hotel industry: An exploratory study in Italy," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2015(2), pages 41-64.
    • Handle: RePEc:fan:macoma:v:html10.3280/maco2015-002003
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    References listed on IDEAS

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