IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-03973-2_52.html
   My bibliography  Save this book chapter

Barriers Affecting Social Media Adoption in Finnish Tourism Businesses

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Juho Pesonen

    (University of Eastern Finland)

  • Jenni Mikkonen

    (University of Eastern Finland)

  • Marika Makkonen

    (Savonia University of Applied Sciences)

  • Antti Honkanen

    (University of Eastern Finland)

Abstract

Social media has affected the ways tourism companies do business and companies have been eager to adopt it as part of their marketing strategy. However, there still exists a large number of tourism companies that completely neglect the use of social media. This study explores the reasons why some tourism companies do not adopt social media. First, tourism companies are interviewed about the reasons why they are not using social media. Second, the results from the interviews are transformed into quantitative survey on barriers to adopt social media. The results show that there are three main barriers for not using social media: no resources, concerns about social media and no need to use social media. The results also show some explanations for the differences between companies.

Suggested Citation

  • Juho Pesonen & Jenni Mikkonen & Marika Makkonen & Antti Honkanen, 2013. "Barriers Affecting Social Media Adoption in Finnish Tourism Businesses," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 723-731, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_52
    DOI: 10.1007/978-3-319-03973-2_52
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Selena Aureli & Enrico Supino, 2015. "Web reputation and performance measurement systems in the hotel industry: An exploratory study in Italy," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2015(2), pages 41-64.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-03973-2_52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.