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Modelli di business nelle imprese ad alto tasso di sostenibilit?: un focus su b corp e societ? benefit in Italia

Author

Listed:
  • Valentina De Marchi
  • Eleonora Di Maria
  • Ambra Galeazzo

Abstract

Per le imprese orientate a considerare le sostenibilit? tra i propri obiettivi, la sfida ? quella di innovare il proprio modello di business coniugando aspetti di sostenibilit? ambientale, sociale e economica, attraverso nuove forme di produzione e distribuzione del valore. Un?indagine condotta su circa 50 imprese B Corp e Societ? Benefit italiane nel corso del 2018 ha evidenziato come tali imprese puntino a sviluppare nuovi servizi di consulenza a supporto della diffusione di modelli sostenibili su vasta scala per massimizzare i benefici della sostenibilit?. Intervengono soprattutto a trasformare le attivit? di marketing, i processi informativi e le relazioni di filiera, puntando sul coinvolgimento fondamentale dei dipendenti e motivate da fattori etici e di networking. Elemento chiave ? rappresentato dalla comunicazione per valorizzare gli investimenti e il percorso di innovazione avviato.

Suggested Citation

  • Valentina De Marchi & Eleonora Di Maria & Ambra Galeazzo, 2019. "Modelli di business nelle imprese ad alto tasso di sostenibilit?: un focus su b corp e societ? benefit in Italia," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(2), pages 85-95.
    • Handle: RePEc:fan:eseses:v:html10.3280/es2019-002008
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    References listed on IDEAS

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    1. Stefan Schaltegger & Florian Lüdeke-Freund & Erik G. Hansen, 2012. "Business cases for sustainability: the role of business model innovation for corporate sustainability," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 6(2), pages 95-119.
    2. Wendy Stubbs, 2017. "Sustainable Entrepreneurship and B Corps," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 331-344, March.
    3. Valentina De Marchi & Eleonora Di Maria & Stefano Micelli, 2013. "Environmental Strategies, Upgrading and Competitive Advantage in Global Value Chains," Business Strategy and the Environment, Wiley Blackwell, vol. 22(1), pages 62-72, January.
    4. Valentina De Marchi & Eleonora Di Maria, 2015. "Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 87-104.
    5. Luca Mongelli & Francesco Rullani & Tommaso Ramus & Tomislav Rimac, 2019. "The Bright Side of Hybridity: Exploring How Social Enterprises Manage and Leverage Their Hybrid Nature," Journal of Business Ethics, Springer, vol. 159(2), pages 301-305, October.
    6. Enzo Rullani, 2011. "Introduzione al tema. Produzione sostenibile: la nuova stella polare per navigare (a vista) nel mare della crisi," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 5-21.
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