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E-Commerce: tra modelli di business innovativi e fabbisogno di nuove competenze

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  • Angela Guglielmin

Abstract

L?e-commerce, assieme alla fortissima crescita, ha messo in luce rilevanti innovazioni sul fronte organizzativo e tecnologico ma anche un preoccupante mismatch tra domanda e offerta di nuove professionalit?. Le innovazioni richieste, che ineriscono alla gestione della piattaforma informatica, delle informazioni, delle attivit? di marketing & sales e della logistica, investono l?intera organizzazione aziendale modificandone l?orientamento, i processi operativi e i rapporti che questa instaura con l?ambiente. Gli effetti sul fabbisogno professionale sono di assoluto rilievo e riguardano sia le nuove competenze manageriali necessarie per guidare la trasformazione digitale, sia quelle tecniche specialistiche. Questa evoluzione chiama in causa l?intero sistema di istruzione e formazione professionale che oggi viene sollecitato ad integrare le conoscenze tecnico-scientifiche e umanistiche. L?investimento in cultura come motore dell?innovazione diventa importante anche per affrontare in modo condiviso la crescente polarizzazione delle competenze, cio? la distanza sempre maggiore tra le high skills tecniche e manageriali e quelle esecutive e la redistribuzione del lavoro e del reddito man mano che la tecnologia sostituir? il lavoro.

Suggested Citation

  • Angela Guglielmin, 2017. "E-Commerce: tra modelli di business innovativi e fabbisogno di nuove competenze," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2017(3), pages 131-147.
    • Handle: RePEc:fan:eseses:v:html10.3280/es2017-003007
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    References listed on IDEAS

    as
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    2. Daniela Federici & Francesco Ferrante, 2014. "Il contributo del capitale umano imprenditoriale alla riqualificazione delle imprese," Working Papers 64, AlmaLaurea Inter-University Consortium.
    3. Arnaldo Camuffo & Roberto Grandinetti, 2005. "I distretti industriali come economie della conoscenza," ARGOMENTI, FrancoAngeli Editore, vol. 2005(15).
    4. Carlo Cambini & Nicola Meccheri & Virginia Silvestri, 2011. "Competition, efficiency and market structure in online digital markets. An overview and policy implications," Post-Print hal-03468956, HAL.
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    More about this item

    Keywords

    E-commerce; innovazione; digitalizzazione; competenze; formazione;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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