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La creazione di valore di lungo periodo nelle destinazioni crocieristiche: passaparola e soddisfazione del passeggero

Author

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  • Francesco Parola
  • Lara Penco
  • Luca Persico
  • Giovanni Satta

Abstract

Il presente studio si propone di affrontare il tema dell?impatto crocieristico sul territorio, assumendo una prospettiva di lungo termine; infatti, il turismo crocieristico contribuisce a valorizzare il territorio mediante il "passaparola" o word-of-mouth (WoM) attivato dai crocieristi. Lo studio, basato su un?analisi empirica relativa ai porti di Genova, Bari e Messina, approfondisce il rapporto tra soddisfazione del crocierista circa la destinazione e intensit? del WoM attivato e, nell?ambito dei fattori che influenzano il livello di soddisfazione del passeggero circa la destinazione, esamina gli attributi relativi alla fase terminalistico-portuale (per es. terminal, servizi di accoglienza, informazioni turistiche, ecc).

Suggested Citation

  • Francesco Parola & Lara Penco & Luca Persico & Giovanni Satta, 2013. "La creazione di valore di lungo periodo nelle destinazioni crocieristiche: passaparola e soddisfazione del passeggero," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(1), pages 7-28.
    • Handle: RePEc:fan:ededed:v:html10.3280/ed2013-001001
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    References listed on IDEAS

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