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Economia della pirateria filmica: una ricerca esplorativa

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  • Anna Maria Bagnasco

Abstract

L?obiettivo del presente contributo ? quello di misurare la diffusione della pirateria filmica e descrivere i comportamenti e gli atteggiamenti di chi, con varie modalit?, viene a contatto con materiale piratato. L?ipotesi di partenza ? che i pirati siano individui eterogenei rispetto alle motivazioni e all?attitudine alla pirateria e che, tra loro, vi sia, quindi, una differente disponibilit? a pagare per ottenere il prodotto originale rispetto a quello pirata. Partendo dall?esistenza dei tre tipi di pirateria considerati (pirateria fisica, digitale e secondaria) vengono identificati, all?interno del campione di riferimento, tre tipologie di soggettipirata con differenti caratteristiche socio-demografiche, differenti comportamenti e diversi trend di pirateria. Il risultato consente di esplorare segmenti differenziati della domanda di pirateria filmica e suggerisce politiche e strumenti per combattere il fenomeno e recuperare consumatori alla domanda legale di prodotti filmici.

Suggested Citation

  • Anna Maria Bagnasco, 2012. "Economia della pirateria filmica: una ricerca esplorativa," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2012(3), pages 433-448.
    • Handle: RePEc:fan:ededed:v:html10.3280/ed2012-003006
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    References listed on IDEAS

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