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Exclusive content and platform competition in Latin America

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  • Cuntz, Alexander
  • Bergquist, Kyle

Abstract

Platforms often compete over non-price strategies such as the exclusive distribution of products. But these strategies are not always welfare-enhancing. Using rich data on audiovisuals distributed on platforms in Brazil, we find that non-exclusive distribution and availability of titles across platforms is more effective in deterring online piracy than in the single-homing case. Moreover, for the subset of domestic movies, it induces higher average investment in the quality of new titles upstream. We discuss options of copyright and competition policies in the light of these findings.

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  • Cuntz, Alexander & Bergquist, Kyle, 2022. "Exclusive content and platform competition in Latin America," Information Economics and Policy, Elsevier, vol. 60(C).
    • Handle: RePEc:eee:iepoli:v:60:y:2022:i:c:s0167624522000282
    DOI: 10.1016/j.infoecopol.2022.100989
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    Cited by:

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    2. Christian Peukert & Margaritha Windisch, 2023. "The Economics of Copyright in the Digital Age," CESifo Working Paper Series 10687, CESifo.
    3. Allal-Chérif, Oihab & Puertas, Rosa & Carracedo, Patricia, 2024. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers," Technological Forecasting and Social Change, Elsevier, vol. 200(C).

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    More about this item

    Keywords

    Platform competition; Exclusive distribution; Piracy; Quality; Movies; Copyright;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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