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Organizational Support to HRM in Times of the COVID-19 Pandemic Crisis

Author

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  • Iza Gigauri

    (PhD, Business Administration, Associate Professor, School of Business, Computing and Social Sciences, St. Andrews Georgian University, Tbilisi, Georgia)

Abstract

The paper studies organizational support with respect to Human Resource Management during the COVID-19 pandemic. It examines HRM initiatives regarding changing in jobs, working routine, workplaces, and remote working conditions. The paper analyses how HR managers supported employees during the pandemic and how top-management encouraged employee wellbeing. It also explores whether HRM practice and employee emotions are a strategic focus for companies. Quantitative data for this research was collected with survey from forty-eight organizations located in Georgia. The findings suggest that HRM supported staff with helping them to update their skills for remote working, established flexible working hours, and adopted less strict policies regarding performance management. Additionally, HR managers have been encouraged by the top-management in implementing initiatives concerning employee physical and emotional wellbeing. Furthermore, HRM should be a strategic focus for any organization to lay foundation of employee relationship and organizational culture in order to overcome difficulties and adapt to the changes. The novelty of the research highlights the importance of HRM practice when economies are facing the threat of recession. It contributes to HRM in terms of supporting employees during the pandemic as well as from the top-management perspective to promote HR initiatives, and paves the way for further studies in this field.

Suggested Citation

  • Iza Gigauri, 2021. "Organizational Support to HRM in Times of the COVID-19 Pandemic Crisis," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 4, January -.
  • Handle: RePEc:eur:ejmejr:77
    DOI: 10.26417/492dnl43d
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    References listed on IDEAS

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    1. Keith D. Brouthers & George Nakos & Pavlos Dimitratos, 2015. "SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1161-1187, September.
    2. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, vol. 21(6), pages 1065-1086.
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