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Impact of Sustainability on the Strategic Direction of Luxury Companies

Author

Listed:
  • Arno Böhnert

    (\Szent István Egyetem, Doctoral School of Management and Business Administration\"")

  • Blaschke Florian
  • Marcel Biewendt

Abstract

Today’s society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.

Suggested Citation

  • Arno Böhnert & Blaschke Florian & Marcel Biewendt, 2022. "Impact of Sustainability on the Strategic Direction of Luxury Companies," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 6, January -.
    • Handle: RePEc:eur:ejmejr:121
    as

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    Keywords

    Change; Luxury; Brands; Operations;
    All these keywords.

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