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Government Promoting Communication Tool in Innovation Development of Companies

Author

Listed:
  • S. A. Lipina
  • S. A. Lochan
  • D. V. Fedyunin
  • V. V. Bezpalov

Abstract

New management tools are required to enhance interaction between Russian companies and government agencies for innovation development. A major interactive tool are Government Relations (GR) communications promoting a new relationship model in terms of innovative system management. Interaction with the authorities is a major factor in innovation development, and the company’s excellent reputation in the eyes of the authorities is a key element for business success and implementation of innovations. The study provides an explanation of the notion of ‘Government Relations’ (GR) and examines various academic approaches to GR in modern economics. We investigated the reasons for the development of GR at its present stage. The article looks at several GR tools in Russia public Relations (PR), public-private partnership and corporate social responsibility. We analyzed differences between lobbying and GR and demonstrated that lobbying is one of the key components (active phase) of GR activity. Data are provided on activities of the GR departments of major corporations of the Russian Federation. Furthermore, we examined the characteristics of PR development in Russia and substantiated the need for the implementation of GR into Russian enterprises and for training of highly qualified GR managers in Russia.

Suggested Citation

  • S. A. Lipina & S. A. Lochan & D. V. Fedyunin & V. V. Bezpalov, 2017. "Government Promoting Communication Tool in Innovation Development of Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 536-547.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:536-547
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    Cited by:

    1. Mikhail Nikolaevich Dudin & Mikhail Nikolaevich Dudin & Natalia Pavlovna Ivashchenko & Alexander Georgievich Gurinovich & Oleg Mikhailovich Tolmachev & Lidiya Aleksandrovna Sonina, 2019. "Environmental entrepreneurship: characteristics of organization and development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1861-1871, June.
    2. Akmaral Ualzhanova & Dilnara Zakirova & Almaz Tolymbek & Judith Josefina Hernández García de Velazco & Ana Cecilia Chumaceiro Hernandez, 2020. "Innovative-entrepreneurial universities in the postmodern world concept: possibilities of implementation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 194-202, September.
    3. N.I. Anufrieva & A.V. Kamenets & I.S. Kazakova & E.A. Morozova & N.S. Yushchenko, 2018. "Situational Analysis of Socio-Cultural Interaction of States Under Conditions of Globalization," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 541-550.

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    More about this item

    Keywords

    Government control; public affairs; Government Relations; Public-Private Partnership; Corporative-Social Responsibility; lobbying; GR-manager. JEL Classification: O30; M30.;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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