Developing Management Skills via E-Learning: A Pilot Study on a Cultural Foundation

Purpose: The purpose of this study is to investigate the implementation of e-learning as a foundational tool for the design, execution, and evaluation of a pilot training program aimed at developing managerial competencies in employees of a Greek cultural foundation. This research explores the critical factors of quality in e-learning design, the significance of employee training for management skills development, and the participants' perceptions of the program. Design/Methodology/Approach: This research employs a qualitative method, focusing on in-depth interviews with twelve employees who participated in the pilot e-learning program of corporate training titled "Management of Cultural Organizations." Data were collected through interviews and an analysis of the employees’ evaluations, reflecting on their experiences and knowledge gained from the program. Findings: The results demonstrate that e-learning, even in its introductory stage within the organization, can effectively enhance both the professional and personal development of employees. The program successfully met the personal learning objectives of participants, particularly in areas of leadership, communication, and emotional intelligence. Employees showed a high level of engagement and indicated a preference for expanding the program to address additional topics such as time management, emotional intelligence, and HR management. The flexible nature of e-learning, combined with structured educational content, was positively received. However, employees expressed a desire for supplementary face-to-face learning methods to further enhance practical skills. Practical Implications: This study suggests that e-learning can serve as a valuable tool for fostering managerial competencies in every organization, providing a cost-effective and flexible training solution for cultural organizations. The findings encourage the expansion of e-learning initiatives across the organization and propose its integration with traditional learning methods to optimize outcomes. The insights can guide cultural organizations in refining their training programs to align with evolving corporate needs and technological advancements. Originality/Value: This research provides novel insights into the use of e-learning in organizational learning within the refining sector, a relatively unexplored area. The findings contribute to the broader understanding of how e-learning can be tailored to meet the needs of employees in leadership roles, offering practical recommendations for companies considering the adoption of digital training platforms.