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Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research

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  • Wioletta Wereda Agnieszka Knap-Stefaniuk

Abstract

Purpose: The aim of the article is to present the role of crowdsourcing as a mean of supporting creativity in business. Design/Methodology/Approach: This article delves into case studies of enterprises that have utilized crowdsourcing in recent times. To complement this empirical approach, the study also employed theoretical research methods such as analytical-synthetic analysis to critically evaluate relevant literature. Further, abstraction was utilized to isolate essential elements for analysis, while generalization and inference were employed to deduce conclusions. Findings: The considerations contained in the article are the part of a broader research on the role of crowdsourcing as a mean of supporting creativity in business. It should be seen that the digital transformation changed all the processes in contemporary business entities. Practical Implications: The deep financial and economic crisis, which still characterizes these years, requires searching for tools in order to enhance knowledge sharing, creativity and innovation. The Internet is one of these tools that represents a practically infinite source of resources. Besides, the corwdsoursing can help to gain knowledge from the wisdom of the crowd. Originality/value: There are many articles about crowdsourcing but there is a gap between using it and defining it. The article presents both issues.

Suggested Citation

  • Wioletta Wereda Agnieszka Knap-Stefaniuk, 2023. "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 190-202.
    • Handle: RePEc:ers:journl:v:xxvi:y:2023:i:1:p:190-202
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    References listed on IDEAS

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    1. Barry L. Bayus, 2013. "Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community," Management Science, INFORMS, vol. 59(1), pages 226-244, June.
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    More about this item

    Keywords

    Crwodsourcing; crowdsourcing systems; creativity; innovations; digital transformation.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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