Women in Business-Prospects of SMEs in Gambia

Purpose: This article seeks to depict critical prospects that lieu most Gambia women especially those from the major business regions into SME’s and opportunities they can explore. Women empowerment and involvement in economic and social activities are very crucial to the development of the Gambian economy. Design/Methodology/Approach: A qualitative research approach is used in the study to further gather responses from selected women participants using a semi-structured interview. This approach has enabled participants to share all those desiring factors behind their venture establishment, and the opportunities available. The primary research population, sampling, and interview. Regarding the topic, data from secondary source and literatures from other journal was also used for comparison and analysis. Findings: The study made by the authors shows that, women from major administrative towns are very keen on engaging into meaningful endeavors such as small and medium-term enterprises at a youthful age mainly for economic gains and to contribute to the societies and country’s development. Originality/Value: There isn’t much opportunity for Gambian women into micro and medium-term businesses, particularly from the side of government. And despite all constraints, the sector remains vibrant economic and social contributor in the advancement of this developing country. The issues that concentrate on women entrepreneurship in Africa in general is still a novelty since the originality and the value of the paper is considered to be high.