Attributes of the Agile University Education Program in the Conditions of Knowledge-Based Economy

Purpose: The aim of the article is to identify the key attributes of the agile university education program in the conditions of the knowledge-based economy. The research aims to determine which elements of the programme are most valued by students and how they can be improved to better respond to the needs of the labour market. Design/Methodology/Approach: The research was conducted in 2023 using a survey method involving 1103 respondents from various universities. The data analysis included assessing the attractiveness of the coursework, personalising the curriculum, the availability of online resources and other key aspects of agile learning. Findings: The results of the study indicate that flexibility, personalization, and accessibility of online resources are key attributes of an agile learning program. Students highly rated the possibility of choosing the form of conducting classes and the readability of the assessment rules, which contributes to their greater commitment and effectiveness of learning. Practical Implications: The results of the research can be used by universities to optimize their curricula, increasing their attractiveness and adaptation to the needs of students and the labor market. The implementation of the recommendations will allow for better preparation of graduates for the dynamically changing conditions of the knowledge-based economy. Originality/Value: The article provides unique insights into student preferences in the context of agile learning, highlighting the importance of flexibility and personalization of study programs. The research adds value to the existing literature by offering practical guidance to universities on how to improve their educational processes.