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Marketing and Managerial Competitiveness in Modern Organizations

Author

Listed:
  • Bespalko V.A..
  • Peshkova I.G.
  • Shalimova V.U.
  • Filin D.V.

Abstract

The article is devoted to test the authors’ approach to highlight, identify and use the marketing potential of consumer flows as a systemic factor to optimize the activity format of a modern catering enterprise and to increase its efficiency. The authors’ concept of stream marketing interaction is a branch marketing development aimed at increasing the sustainability of the operating activities of catering enterprises based on the mobilization of marketing potential.

Suggested Citation

  • Bespalko V.A.. & Peshkova I.G. & Shalimova V.U. & Filin D.V., 2018. "Marketing and Managerial Competitiveness in Modern Organizations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 962-969.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:962-969
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    References listed on IDEAS

    as
    1. E.V. Kuznetsova & I.N. Bogataya & N.N. Khakhonova & S.P. Katerinin, 2017. "Methodology of Building up the Accounting and Analytical Management Support for Organizations in Russia," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 257-266.
    2. T.A. Salimova & V.I. Makolov, 2016. "Unused Potential of Quality Management Systems of the Russian Companies: an Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 150-166.
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    More about this item

    Keywords

    Trade marketing and catering marketing; stream marketing interaction; marketing strategy.;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D30 - Microeconomics - - Distribution - - - General
    • D39 - Microeconomics - - Distribution - - - Other

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