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Consumer‘s Behaviour Regarding Cashless Payments during the Covid-19 Pandemic

Author

Listed:
  • Monika Kulisz
  • Agnieszka Bojanowska
  • Katarzyna Toborek

Abstract

Purpose: The objective of the paper was to define the current attitudes of Poles vs. cashless transactions and their perception of the related risk of Covid-19 infection. Design/Methodology/Approach: The research method involved a survey, and the research tool was a survey questionnaire distributed by a research agency. The target-amount selection procedure was applied and the sample structure corresponds to the structure of the Polish population with respect to the studied features. The survey sample included 1000 respondents. Findings: The studied population (of Polish consumers) were less willing to pay with cash during the pandemic than beforehand. This is related with avoiding contact with cash, as well as easy documentation of transactions, increasing their transparency. During the pandemic Polish consumers were more willing to shop at Polish online shops or retail services (e.g. Allegro) than foreign ones (e.g., AliExpress). However, the study shows that Polish customers are more cautious in their shopping decisions during the pandemic, being afraid to lose financial liquidity. Practical Implications: The pandemic led to landslide changes in consumer behaviours and habits. Identification of the current shape of Polish customers’ attitudes to cashless transactions and their perception of the associated risk of Covid-19 infection is important for all market entities related directly or indirectly to such transactions. Nowadays, it is difficult to even think of a business with no such needs. Originality/Value: The study presented in the paper is original because there was no research on cashless payments in relation to shopping risk. The article displays an original approach to the subject. The 2020 pandemic itself allows for observation of customers in a completely new situation and development of an entirely new area of consumer behaviour research.

Suggested Citation

  • Monika Kulisz & Agnieszka Bojanowska & Katarzyna Toborek, 2021. "Consumer‘s Behaviour Regarding Cashless Payments during the Covid-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 278-290.
  • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:special2:p:278-290
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    References listed on IDEAS

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    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    2. Marvello Yang & Abdullah Al Mamun & Muhammad Mohiuddin & Noorshella Che Nawi & Noor Raihani Zainol, 2021. "Cashless Transactions: A Study on Intention and Adoption of e-Wallets," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    3. Raphael Auer & Giulio Cornelli & Jon Frost, 2020. "Covid-19, cash, and the future of payments," BIS Bulletins 3, Bank for International Settlements.
    4. Łukasz Goczek & Bartosz Witkowski, 2015. "Determinants of non-cash payments," NBP Working Papers 196, Narodowy Bank Polski.
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    Cited by:

    1. Anna Iwańczuk-Kaliska & Mirosława Kaczmarek & Grzegorz Kotliński, 2023. "Non-cash retail payments in selected banks during the COVID-19 pandemic – the case of Poland," Bank i Kredyt, Narodowy Bank Polski, vol. 54(3), pages 309-334.

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    More about this item

    Keywords

    Cashless payments; consumer behaviours; pandemic; Covid-19.;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • B55 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Social Economics
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System
    • J33 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Compensation Packages; Payment Methods

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