IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxivy2021ispecial1p152-170.html
   My bibliography  Save this article

Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding

Author

Listed:
  • Dorota Kurek

Abstract

Purpose: The aim of the conducted research was to show what kind of solutions based on artificial intelligence are used by modern organizations to automate HRM activities and carry out the so-called digital employer branding. Approach/Methodology/Design: Scientific literature and other reports connected with employer branding and AI were analyzed. Choosing from the group of methods, the author of the article used analysis, synthesis, abstraction, analogy, and comparison. Findings: The research results show that solutions based on AI have found application in onboarding, talent management process or improvement of employee competences. Applicant Tracking Systems, Talent Acquisition Systems and Talent Management Systems as well as chatbots are changing the process of employer branding into digital employer branding. Practical Implications: The results are significant to all kinds of organizations among which there are also public organizations. Implementation of new technologies will not only change the image of the organizations but also will make the HRM activities more objective and easily managed especially while remote work. Originality/Value: The research provides theoretical assumptions and practical answers to encourage further research globally.

Suggested Citation

  • Dorota Kurek, 2021. "Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 152-170.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:special1:p:152-170
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/2035/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alina Daniela MIHALCEA, 2017. "Employer Branding and Talent Management in the Digital Age," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(2), pages 289-306, June.
    2. Camelia CRISAN & Dumitru BORTUN, 2017. "Digital Storytelling and Employer Branding. An Exploratory Connection," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(2), pages 273-287, June.
    3. Krystyna Jarek & Grzegorz Mazurek, 2019. "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, vol. 2019(2), pages 46-55.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Barišić, Anton Florijan & Rybacka Barišić, Joanna & Miloloža, Ivan, 2021. "Digital Transformation: Challenges for Human Resources Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 357-366, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Adam Madleňák & Václav Kupec & Vladimíra Hladíková & Přemysl Písař & Michael Kupec, 2023. "Digitalisation as a Prerequisite for the Groundswell Concept Encouraging the Optimisation of Investments in Online Advertising Using an Audit Approach," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, September.
    2. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    3. Keshab Ray & Meenakshi Sharma, 2021. "Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability," Corporate Reputation Review, Palgrave Macmillan, vol. 24(3), pages 128-142, August.
    4. Zaenal Aripin & Uce Karna Suganda & Allizia Zulfa Kusumah, 2022. "Marketing intelligence: Innovation ability to anticipate global competition," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 328-339, January.
    5. Narcisa Roxana Mosteanu, 2020. "Finance Digitalization and its impact on labour market," Technium Social Sciences Journal, Technium Science, vol. 8(1), pages 598-605, June.
    6. Marko Orel & Manuel Mayerhoffer & Jana Fratricova & Anna Pilkova & Marzena Starnawska & Dora Horvath, 2022. "Coworking spaces as talent hubs: The imperative for community building in the changing context of new work," Review of Managerial Science, Springer, vol. 16(5), pages 1503-1531, July.
    7. Andrea Mauro & Andrea Sestino & Andrea Bacconi, 2022. "Machine learning and artificial intelligence use in marketing: a general taxonomy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 439-457, December.
    8. Isensee, Carmen & Griese, Kai-Michael & Teuteberg, Frank, 2022. "Sustainable Artificial Intelligence im Marketing am Beispiel des SDG 12," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 7(01/2022), pages 33-46.
    9. Kaenat Malik & Prof. Dr. Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 15-16.
    10. Sharjana Alam Shaily & Nazmun Nahar Emma, 2021. "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 29-37.
    11. Magdalena Kalinska-Kula & Iwona Staniec, 2021. "Employer Branding and Organizational Attractiveness: Current Employees’ Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 583-603.
    12. Sunanda Nayak & Pawan Budhwar, 2024. "Social networking sites and employer branding: a qualitative study of Indian organizations," Asian Business & Management, Palgrave Macmillan, vol. 23(2), pages 237-265, April.

    More about this item

    Keywords

    Artificial intelligence; processes automation; digital employer branding; HRM activities.;
    All these keywords.

    JEL classification:

    • F16 - International Economics - - Trade - - - Trade and Labor Market Interactions
    • J5 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiv:y:2021:i:special1:p:152-170. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.