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Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies

Author

Listed:
  • Constantin BRATIANU

    (Academy of Economic Studies, Bucharest)

  • Georgiana Victoria BALANESCU

    (Academy of Economic Studies, Bucharest)

Abstract

The purpose of this paper is to demonstrate the increasing importance of defining vision, mission and corporate values by a successful company. These three entities may be formulated in separate statements, or they may be integrated in a single one. Regardless of their formulation, they have the purpose to communicate internally and externally the existential goal of the company and the core values of their integrated activities. The paper presents a comparative analysis of the way vision, mission and corporate values are formulated by the top 50 U. S. companies. A qualitative and quantitative research has been performed, based on a set of main characteristics these semantic entities have.

Suggested Citation

  • Constantin BRATIANU & Georgiana Victoria BALANESCU, 2008. "Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies," Management & Marketing, Economic Publishing House, vol. 3(3), Autumn.
    • Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2
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    References listed on IDEAS

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    1. Constantin Bratianu & Simona Vasilache & Ionela Jianu, 2006. "In search of intelligent organizations," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
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    Cited by:

    1. Constantin BRATIANU & Ştefan STANCIU, 2009. "An empirical research on the messages transmitted by the universities mottos," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    2. Fatma Lestari & Riza Yosia Sunindijo & Martin Loosemore & Yuni Kusminanti & Baiduri Widanarko, 2020. "A Safety Climate Framework for Improving Health and Safety in the Indonesian Construction Industry," IJERPH, MDPI, vol. 17(20), pages 1-20, October.
    3. Kateřina Matušínská & Michal Stoklasa, 2019. "The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(2), pages 193-212, June.
    4. Senko, Sergei & Pykäläinen, Jouni, 2020. "Exploring the views of forest industry companies on the long-term forestry development in Russia: A case study in Republic of Karelia," Forest Policy and Economics, Elsevier, vol. 120(C).

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