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Corporate social responsibility behaviors and corporate reputation

Author

Listed:
  • Scott Jeffrey
  • Stuart Rosenberg
  • Brianna McCabe

Abstract

Purpose - This paper aims to study how corporate social responsibility (CSR) behaviors can lead to corporate membership onFortuneMagazine’s Most Admired Companies list. Design/methodology/approach - Regression analysis using environmental, social and governance (ESG) statistics published by MSCI-KLD as independent variables to predict the behaviors that lead to most admired status. Findings - Not surprisingly, corporate financial performance (CFP) is the largest contributor to membership on the list. However, after controlling for CFP, the analysis finds that specific social responsibility behaviors contribute to membership on the Fortune list. Practical implications - This paper finds that CSR behaviors are important to a firm’s reputation as measured byFortune’s Most Admired Companies list. Therefore, companies should continue with social responsibility activities to improve their reputation with investors. Originality/value - Many articles test the effect of ESG on financial performance and the role of financial performance on stock price. This paper is unique in that it measures the impact of CSR on corporate reputation using an important financial market benchmark – theFortuneMost Admired Companies list.

Suggested Citation

  • Scott Jeffrey & Stuart Rosenberg & Brianna McCabe, 2018. "Corporate social responsibility behaviors and corporate reputation," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 15(3), pages 395-408, October.
    • Handle: RePEc:eme:srjpps:srj-11-2017-0255
    DOI: 10.1108/SRJ-11-2017-0255
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    Citations

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    Cited by:

    1. An-Chi Liu & Junyi Wang & Yiting Zhan & Chien-Jung Li & Yang Li, 2021. "Meta-Frontier Analysis of Disclosing Sustainable Development Information: Evidence from China’s AI Industry," Energies, MDPI, vol. 14(19), pages 1-13, September.
    2. Chih-Cheng Chen & Asif Khan & Tanaporn Hongsuchon & Athapol Ruangkanjanases & Yen-Tzu Chen & Ornlatcha Sivarak & Shih-Chih Chen, 2021. "The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust," IJERPH, MDPI, vol. 18(16), pages 1-20, August.
    3. Víctor Meseguer-Sánchez & Emilio Abad-Segura & Luis Jesús Belmonte-Ureña & Valentín Molina-Moreno, 2020. "Examining the Research Evolution on the Socio-Economic and Environmental Dimensions on University Social Responsibility," IJERPH, MDPI, vol. 17(13), pages 1-30, July.
    4. Mariusz Zieliński & Izabela Jonek-Kowalska, 2021. "Does CSR Affect the Profitability and Valuation of Energy Companies? An Example from Poland," Energies, MDPI, vol. 14(12), pages 1-24, June.
    5. Samuel Leroy Cabrera-Luján & David Josías Sánchez-Lima & Segundo Alberto Guevara-Flores & Dany Yudet Millones-Liza & Elizabeth Emperatriz García-Salirrosas & Miluska Villar-Guevara, 2023. "Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    6. Izabela Jonek-Kowalska & Mariusz Zielinski, 2020. "How CSR Affects Polish Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 785-803.
    7. Mohamad Iruwan Ghuslan & Romlah Jaffar & Norman Mohd Saleh & Mohd Hasimi Yaacob, 2021. "Corporate Governance and Corporate Reputation: The Role of Environmental and Social Reporting Quality," Sustainability, MDPI, vol. 13(18), pages 1-24, September.
    8. Shilpee A. Dasgupta & Mayank Bhatia & Upasana Singh & Arghya Ray, 2022. "Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 391-412, June.
    9. Alaa Aldowaish & Jiro Kokuryo & Othman Almazyad & Hoe Chin Goi, 2022. "Environmental, Social, and Governance Integration into the Business Model: Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(5), pages 1-20, March.

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