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Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

Author

Listed:
  • Jie Zhang
  • Terry Daugherty

Abstract

Keywords: Third person effect, Social networking, Word‐of‐mouth communication

Suggested Citation

  • Jie Zhang & Terry Daugherty, 2009. "Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication," American Journal of Business, Emerald Group Publishing Limited, vol. 24(2), pages 53-64, October.
    • Handle: RePEc:eme:ajbpps:v:24:y:2009:i:2:p:53-64
    DOI: 10.1108/19355181200900011
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    Citations

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    Cited by:

    1. Deepti Srivastava & Ruppal Walia Sharma, 2017. "Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review," Jindal Journal of Business Research, , vol. 6(1), pages 25-43, June.
    2. Hossain Md. Motaher & Zahidul Islam K. M. & Masud Abdullah Al & Biswas Sukanta & Hossain Md. Alamgir, 2021. "Behavioral intention and continued adoption of Facebook: An exploratory study of graduate students in Bangladesh during the Covid-19 pandemic," Management, Sciendo, vol. 25(2), pages 153-186, December.
    3. Tran, Gina A. & Strutton, David, 2020. "Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    4. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
    5. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
    6. Changhyun Nam & Jihyeong Son & Jae-Gu Yu, 2019. "Effects of SNS Social Capital on E-Service Quality and Sustained Referral Intentions of E-Fitness Apparel: Comparative Body Image Satisfaction Analysis," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    7. Nezahat EKİCİ & Bayram ZAFER, 2019. "Reklamlarda Üçüncü Kişi Algısının Yanlı İyimserlik Bağlamında Değerlendirilmesi: Türkiye ve Kanada Karşılaştırması," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 313-334, November.
    8. Kee-Young Kwahk & Byoungsoo Kim, 2017. "Effects of social media on consumers’ purchase decisions: evidence from Taobao," Service Business, Springer;Pan-Pacific Business Association, vol. 11(4), pages 803-829, December.
    9. Huang, Li-Ting, 2016. "Flow and social capital theory in online impulse buying," Journal of Business Research, Elsevier, vol. 69(6), pages 2277-2283.
    10. Maria MURRAY SVIDRONOVA & Alena KASCAKOVA & Gabriela BAMBUSEKOVA, 2019. "Social Media In The Presidential Election Campaign: Slovakia 2019," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(33), pages 181-194, December.

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