IDEAS home Printed from https://ideas.repec.org/a/ejn/ejbmjr/v2y2014i2p1-13.html
   My bibliography  Save this article

An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guangzhou, China

Author

Listed:
  • Li Li

    (South China University of Technology, China)

  • Shen mei Yuan

    (South China University of Technology, China)

  • Nan Jiang

    (The Hong Kong Polytechnic University, Hong Kong)

Abstract

The customer retention is an important factor in today’s increasingly tourism competitive markets which should be concerned seriously. At present, many academic customer retention researches mostly focused on the business market research in the hotel industry. In view of the tourism resort, especially the urban cultural themes attraction, analyzing the influencing factors of customer retention in such resort has its special significance. The aim of this study is to empirically explore the relationship among the cultural attractive, attraction operation, promotion strategy and tourist costs on customer retention in the urban cultural themes attraction. A quantitative research method was adopted to collect empirical data from the case study of Lingnan Impression Park, Guangzhou, China and the analysis of the influencing factors base on the integrated research approach for the urban cultural themes resort. The results indicate what extent these individual factors can have an impact on customer retention is beneficial for the resort marketing practices and several strategies are suggested about improving the degree of the customer retention to the urban cultural themes resorts in China.

Suggested Citation

  • Li Li & Shen mei Yuan & Nan Jiang, 2014. "An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guangzhou, China," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(2), pages 1-13.
    • Handle: RePEc:ejn:ejbmjr:v:2:y:2014:i:2:p:1-13
    DOI: 10.15604/ejbm.2014.02.02.001
    as

    Download full text from publisher

    File URL: https://eurasianpublications.com/wp-content/uploads/2021/02/1-An-Analysis-of-the-Influencing-Factors-of-Customer-Retention-in-Tourism-Resort-Industry-A-Case-Study-of-Lingnan-Impression-Park-Guangzhou-China-pp.1-13.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15604/ejbm.2014.02.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lu, Weilin & Stepchenkova, Svetlana, 2012. "Ecotourism experiences reported online: Classification of satisfaction attributes," Tourism Management, Elsevier, vol. 33(3), pages 702-712.
    2. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Chun-Chu & Huang, Wei-Jue & Petrick, James F., 2016. "Holiday recovery experiences, tourism satisfaction and life satisfaction – Is there a relationship?," Tourism Management, Elsevier, vol. 53(C), pages 140-147.
    2. Yuyu Wu & Jia Chen, 2023. "Spatial Distribution Heterogeneity and Influencing Factors of Different Leisure Agriculture Types in the City," Agriculture, MDPI, vol. 13(9), pages 1-20, August.
    3. Chiara Mazzocchi & Guido Sali, 2022. "Supporting mountain agriculture through “mountain product” label: a choice experiment approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 701-723, January.
    4. Sparks, Beverley A. & Perkins, Helen E. & Buckley, Ralf, 2013. "Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior," Tourism Management, Elsevier, vol. 39(C), pages 1-9.
    5. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    6. Guo, Yue & Barnes, Stuart J. & Jia, Qiong, 2017. "Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation," Tourism Management, Elsevier, vol. 59(C), pages 467-483.
    7. Shabbar Jaffry & Alexandros Apostolakis, 2011. "Evaluating individual preferences for the British Museum," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 49-75, February.
    8. Torres-Sovero, Claudia & González, José A. & Martín-López, Berta & Kirkby, Christopher A., 2012. "Social–ecological factors influencing tourist satisfaction in three ecotourism lodges in the southeastern Peruvian Amazon," Tourism Management, Elsevier, vol. 33(3), pages 545-552.
    9. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    10. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    11. Carlos Fernández-Hernández & Carmelo J. León & Jorge E. Araña & Flora Díaz-Pére, 2016. "Market segmentation, activities and environmental behaviour in rural tourism," Tourism Economics, , vol. 22(5), pages 1033-1054, October.
    12. Kim, Minseong, 2021. "Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    13. Fernández Guzmán Antonio Muñoz & Pérez-Gálvez Jesús Claudio & López-Guzmán Tomás, 2016. "Tourist motivations in a heritage destination in Spain," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 226-235, December.
    14. Jaime Armando Alcocer Lizcano, 2013. "Competitividad en el sector turístico: una revisión de la literatura," Revista Lebret, Universidad Santo Tomás - Bucaramanga, vol. 5, pages 271-291, December.
    15. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    16. Jaffar Aman & Jaffar Abbas & Shahid Mahmood & Mohammad Nurunnabi & Shaher Bano, 2019. "The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 11(11), pages 1-27, May.
    17. Antonio Menor-Campos & Jesús Claudio Pérez-Gálvez & Amalia Hidalgo-Fernández & Tomás López-Guzmán, 2020. "Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    18. Li Cong & Yujun Zhang & Ching-Hui (Joan) Su & Ming-Hsiang Chen & Jinnan Wang, 2019. "Understanding Tourists’ Willingness-to-Pay for Rural Landscape Improvement and Preference Heterogeneity," Sustainability, MDPI, vol. 11(24), pages 1-20, December.
    19. Yanchun Jin & Yoonseo Park & Jiaohui Yu, 2019. "An Assessment Model for Evaluating Asymmetric Effects of Attribute-Level Performance on Satisfaction," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    20. Agapito, Dora & Valle, Patrícia & Mendes, Júlio, 2014. "The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal," Tourism Management, Elsevier, vol. 42(C), pages 224-237.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejbmjr:v:2:y:2014:i:2:p:1-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.