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Is a global nonmarket strategy possible? Economic integration in a multipolar world order

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  • Kobrin, Stephen J.

Abstract

Technology has changed the underlying structure of the world economy, increasing the cost of autonomy and making devolution unlikely. On the other hand, the increasing number of players, a multipolar world system and the rise of non-liberal powers make multilateral agreements increasingly problematic. Thus, there is an asymmetry between the MNC's market environment (an integrated international economy) and its nonmarket environment (a fragmented international political system). This paper argues that a cross-border nonmarket strategy is inconsistent with a globally integrated strategy and argues that a global nonmarket environment requires multilaterally accepted norms and rules. Issue-based multilateralism is suggested as a way out of this dilemma.

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  • Kobrin, Stephen J., 2015. "Is a global nonmarket strategy possible? Economic integration in a multipolar world order," Journal of World Business, Elsevier, vol. 50(2), pages 262-272.
    • Handle: RePEc:eee:worbus:v:50:y:2015:i:2:p:262-272
    DOI: 10.1016/j.jwb.2014.10.003
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    Cited by:

    1. Boddewyn, Jean J., 2016. "International business–government relations research 1945–2015: Concepts, typologies, theories and methodologies," Journal of World Business, Elsevier, vol. 51(1), pages 10-22.
    2. Shirodkar, Vikrant & Liedong, Tahiru Azaaviele & Rajwani, Tazeeb & Lawton, Thomas C., 2024. "MNE nonmarket strategy in a changing world: Complexities, varieties, and a values-based approach," International Business Review, Elsevier, vol. 33(2).
    3. Chen, Zibang & Giroud, Axèle & Rygh, Asmund & Han, Xia, 2024. "Chinese SMEs’ location choice and political risk: The moderating role of legitimacy," International Business Review, Elsevier, vol. 33(3).
    4. Curchod, Corentin & Patriotta, Gerardo & Wright, Mike, 2020. "Self-categorization as a nonmarket strategy for MNE subsidiaries: Tracking the international expansion of an online platform," Journal of World Business, Elsevier, vol. 55(3).
    5. Richter, Nicole Franziska & Hauff, Sven, 2022. "Necessary conditions in international business research–Advancing the field with a new perspective on causality and data analysis," Journal of World Business, Elsevier, vol. 57(5).
    6. Peprah, Augustine Awuah & Atarah, Bede Akorige & Kumodzie-Dussey, Makafui Kwame, 2024. "Nonmarket strategy and legitimacy in institutionally voided environments: The case of Jumia, an African e-commerce giant," International Business Review, Elsevier, vol. 33(2).
    7. Unkila, Milla, 2022. "A Research Agenda for International Business and Management. Edward Elgar Publishing. Ö. Bozkurt, M. Geppert (Eds.) Edward Elgar Publishing (2021) ISBN: 978 1 78990 203 7," Journal of International Management, Elsevier, vol. 28(3).
    8. Han, Xia & Lukoianove, Tatiana & Zhao, Shasha & Liu, Xiaohui, 2024. "International relations in international business research: A review and research agenda," Journal of Business Research, Elsevier, vol. 174(C).

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