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Managing organizational politics for radical change: the case of Beiersdorf-Lechia S.A., Poznan

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  • Blazejewski, Susanne
  • Dorow, Wolfgang

Abstract

In 1997, the Beiersdorf group reacquired its former subsidiary in Poznan which had been expropriated by the Polish state after World War II. In two years the new management succeeded in transforming this formerly state-owned, production-driven conglomerate into a highly profitable, market-oriented consumer goods company. We use this case study to introduce a comprehensive model of organizational transformation integrating micro-level change theory and the organizational politics approach focusing on the interplay of power and interests in radical intra-organizational transformation processes in CEE enterprises.

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  • Blazejewski, Susanne & Dorow, Wolfgang, 2003. "Managing organizational politics for radical change: the case of Beiersdorf-Lechia S.A., Poznan," Journal of World Business, Elsevier, vol. 38(3), pages 204-223, August.
    • Handle: RePEc:eee:worbus:v:38:y:2003:i:3:p:204-223
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    1. Rees, Ray, 1988. "INefficiency, public enterprise and privatisation," European Economic Review, Elsevier, vol. 32(2-3), pages 422-431, March.
    2. Obloj, Krzysztof & Thomas, Howard, 1996. "Breaking away from the past: Strategies of successful polish firms," European Management Journal, Elsevier, vol. 14(5), pages 467-476, October.
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    6. Bandeira-de-Mello, Rodrigo & Fleury, Maria Tereza Leme & Aveline, Carlos Eduardo Stefaniak & Gama, Marina Amado Bahia, 2016. "Unpacking the ambidexterity implementation process in the internationalization of emerging market multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 2005-2017.
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