IDEAS home Printed from https://ideas.repec.org/a/eee/worbus/v33y1998i3p263-276.html
   My bibliography  Save this article

Virtual management of global marketing relationships

Author

Listed:
  • Speier, Cheri
  • Harvey, Michael G.
  • Palmer, Jonathan

Abstract

A mechanism for rapidly developing presence in the global marketplace is through forming relationships with other organizations in different countries. These joint ventures or strategic alliances have a number of benefits that accrue to the various partners in the relationship. The difficulty is how to manage these relationships effectively across cultures and differing organizational/management philosophies. What is recommended is the development of a virtual management perspective and five different types of virtual relationships are examined.

Suggested Citation

  • Speier, Cheri & Harvey, Michael G. & Palmer, Jonathan, 1998. "Virtual management of global marketing relationships," Journal of World Business, Elsevier, vol. 33(3), pages 263-276, October.
    • Handle: RePEc:eee:worbus:v:33:y:1998:i:3:p:263-276
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1090951699800741
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Charles W. L. Hill & Michael A. Hitt & Robert E. Hoskisson, 1992. "Cooperative Versus Competitive Structures in Related and Unrelated Diversified Firms," Organization Science, INFORMS, vol. 3(4), pages 501-521, November.
    2. M. Bensaou & N. Venkatraman, 1995. "Configurations of Interorganizational Relationships: A Comparison Between U.S. and Japanese Automakers," Management Science, INFORMS, vol. 41(9), pages 1471-1492, September.
    3. Kathryn Rudie Harrigan, 1988. "Joint ventures and competitive strategy," Strategic Management Journal, Wiley Blackwell, vol. 9(2), pages 141-158, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Opolska, Agata & Karbowski, Adam & Cichocki, Michał, 2009. "Wirtualna inteligencja emocjonalna [Virtual emotional intelligence]," MPRA Paper 69607, University Library of Munich, Germany.
    2. Chang Liu & Kirk P. Arnett, 2002. "An Examination of Privacy Policies in Fortune 500 Web Sites," American Journal of Business, Emerald Group Publishing, vol. 17(1), pages 13-22.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Florian Becker-Ritterspach & Christoph Dörrenbächer, 2011. "An Organizational Politics Perspective on Intra-firm Competition in Multinational Corporations," Management International Review, Springer, vol. 51(4), pages 533-559, August.
    2. Buckley, Peter J. & Cross, Adam & De Mattos, Claudio, 2015. "The principle of congruity in the analysis of international business cooperation," International Business Review, Elsevier, vol. 24(6), pages 1048-1060.
    3. Dasí-Rodríguez, Sonia & Pardo-del-Val, Manuela, 2015. "Seeking partners in international alliances: The influence of cultural factors," Journal of Business Research, Elsevier, vol. 68(7), pages 1522-1526.
    4. Kathryn Rudie Harrigan & Maria Chiara Guardo & Bo Cowgill, 2017. "Multiplicative-innovation synergies: tests in technological acquisitions," The Journal of Technology Transfer, Springer, vol. 42(5), pages 1212-1233, October.
    5. Daniel Alonso-Martínez & Nuria González-Álvarez & Mariano Nieto, 2021. "Does international patent collaboration have an effect on entrepreneurship?," Journal of International Entrepreneurship, Springer, vol. 19(4), pages 539-559, December.
    6. Cannavale, Chiara & Esempio, Anna & Ferretti, Marco, 2021. "Up- and down- alliances: A systematic literature review," International Business Review, Elsevier, vol. 30(5).
    7. Li, Dan, 2013. "Multilateral R&D alliances by new ventures," Journal of Business Venturing, Elsevier, vol. 28(2), pages 241-260.
    8. Ece ZEYBEK YILMAZ & Göksel ATAMAN BERK, 2020. "Vekâlet Kuramına Göre Türkiye’deki Otellerin Pazara Giriş Stratejilerinin Değerlendirilmesi," Istanbul Management Journal, Istanbul University Business School, vol. 0(88), pages 145-168, June.
    9. Juan Manuel de la Fuente-Sabaté & Julio Rodríguez-Puerta & José David Vicente-Lorente & José Angel Zúñiga-Vicente, 2007. "Do stable strategic time periods exist? Towards new methodological and theoretical insights," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(3), pages 171-180.
    10. Chen, Homin & Chen, Tain-Jy, 2002. "Asymmetric strategic alliances: A network view," Journal of Business Research, Elsevier, vol. 55(12), pages 1007-1013, December.
    11. Lin Cui & Fuming Jiang, 2010. "Behind ownership decision of Chinese outward FDI: Resources and institutions," Asia Pacific Journal of Management, Springer, vol. 27(4), pages 751-774, December.
    12. Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
    13. Phanish Puranam & Harbir Singh & Saikat Chaudhuri, 2009. "Integrating Acquired Capabilities: When Structural Integration Is (Un)necessary," Organization Science, INFORMS, vol. 20(2), pages 313-328, April.
    14. Max J. Ringlstetter & Benjamin Klein & Björn Schäfer, 2014. "Interorganisationale Kooperationsfähigkeit in der Praxis — Zentraler Baustein zur Sicherung der Zukunftsfähigkeit von Unternehmen," Schmalenbach Journal of Business Research, Springer, vol. 66(68), pages 123-146, January.
    15. Lee, Ho & Kim, Moon Sun & Kim, Kyung Kyu, 2014. "Interorganizational information systems visibility and supply chain performance," International Journal of Information Management, Elsevier, vol. 34(2), pages 285-295.
    16. Youngshin Woo & Wooseok Choi & Insik Min & Mugoan Jeong, 2020. "Korean Business Groups and Performance of Group-Affiliated Professional Sport Teams: Focusing on the Asian Financial Crisis," Sustainability, MDPI, vol. 12(17), pages 1-15, August.
    17. Luís Cabral & Gonçalo Pacheco-de-Almeida, 2019. "Alliance Formation and Firm Value," Management Science, INFORMS, vol. 65(2), pages 879-895, February.
    18. Nagy, A., 2009. "Adoption of interorganizational information systems : The adoption position model," Other publications TiSEM af471297-bf03-43bf-88c1-4, Tilburg University, School of Economics and Management.
    19. Raffaele Morandi Stagni & Juan Santaló & Marco S. Giarratana, 2020. "Product‐market competition and resource redeployment in multi‐business firms," Strategic Management Journal, Wiley Blackwell, vol. 41(10), pages 1799-1836, October.
    20. O'Connor, Neale G. & Luo, Yadong & Lee, Danny K. Y., 2001. "Self-selection, socialization and budget control in the PRC: a study of a U.S.-Sino joint venture and Chinese state-owned enterprise," Journal of Business Research, Elsevier, vol. 52(2), pages 135-148, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:33:y:1998:i:3:p:263-276. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.