IDEAS home Printed from https://ideas.repec.org/a/eee/wdevel/v88y2016icp107-121.html
   My bibliography  Save this article

Television is More Effective in Bringing Behavioral Change: Evidence from Heat-Wave Awareness Campaign in India

Author

Listed:
  • Das, Saudamini

Abstract

This paper analyzes a unique data set that details the daily advertisements on Information, Education and Communication (IEC) material to avert heat stroke mortality in different media used by the state government of Odisha, India and the actual daily heat-wave mortalities in the state over a period of eight years. The paper then investigates the relative effectiveness of the different media in reducing mortality econometrically. The government adopted awareness generation as an adaptation strategy for heat waves in the year 2003 and intensified the use of public media from 2007 when multiple newspapers and radio and television channels were used for dissemination. I analyze the district-level daily death occurrences due to heat stroke using both linear and non-linear econometric models. Media used on the same day or on previous days are represented in the models by grouping them as either print, audio or video media. The data used is a daily panel data set consisting of only summer days (15th March–20th June) for the years 2005–12 for each of the 30 districts of the state. The estimated models account for the gap in data and the multidimensional nature of the panel (days, months, years). The results show the repeated use of video media to be the most effective in reducing deaths followed by newspapers and radio. The paper’s novel contribution is the use of secondary data to evaluate media and compare media effect of public health communication strategies in a developing country.

Suggested Citation

  • Das, Saudamini, 2016. "Television is More Effective in Bringing Behavioral Change: Evidence from Heat-Wave Awareness Campaign in India," World Development, Elsevier, vol. 88(C), pages 107-121.
    • Handle: RePEc:eee:wdevel:v:88:y:2016:i:c:p:107-121
    DOI: 10.1016/j.worlddev.2016.07.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0305750X15302576
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.worlddev.2016.07.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeffrey M. Wooldridge, 2005. "Simple solutions to the initial conditions problem in dynamic, nonlinear panel data models with unobserved heterogeneity," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 20(1), pages 39-54, January.
    2. Subhrendu K. Pattanayak & Alexander Pfaff, 2009. "Behavior, Environment, and Health in Developing Countries: Evaluation and Valuation," Annual Review of Resource Economics, Annual Reviews, vol. 1(1), pages 183-217, September.
    3. Saudamini Das, 2015. "Temperature Increase, Labor Supply And Cost Of Adaptation In Developing Economies: Evidence On Urban Workers In Informal Sectors," Climate Change Economics (CCE), World Scientific Publishing Co. Pte. Ltd., vol. 6(02), pages 1-24.
    4. Pesaran, M. Hashem & Smith, Ron, 1995. "Estimating long-run relationships from dynamic heterogeneous panels," Journal of Econometrics, Elsevier, vol. 68(1), pages 79-113, July.
    5. Beck, Nathaniel & Katz, Jonathan N., 1995. "What To Do (and Not to Do) with Time-Series Cross-Section Data," American Political Science Review, Cambridge University Press, vol. 89(3), pages 634-647, September.
    6. repec:gwi:wpaper:2012-06 is not listed on IDEAS
    7. Jalan, Jyotsna & Somanathan, E., 2008. "The importance of being informed: Experimental evidence on demand for environmental quality," Journal of Development Economics, Elsevier, vol. 87(1), pages 14-28, August.
    8. Saudamini Das & Stephen C. Smith, 2012. "Awareness As An Adaptation Strategy For Reducing Mortality From Heat Waves: Evidence From A Disaster Risk Management Program In India," Climate Change Economics (CCE), World Scientific Publishing Co. Pte. Ltd., vol. 3(02), pages 1-29.
    9. Mo, Di & Luo, Renfu & Liu, Chengfang & Zhang, Huiping & Zhang, Linxiu & Medina, Alexis & Rozelle, Scott, 2014. "Text Messaging and its Impacts on the Health and Education of the Poor: Evidence from a Field Experiment in Rural China," World Development, Elsevier, vol. 64(C), pages 766-780.
    10. Lieberman, Evan S. & Posner, Daniel N. & Tsai, Lily L., 2014. "Does Information Lead to More Active Citizenship? Evidence from an Education Intervention in Rural Kenya," World Development, Elsevier, vol. 60(C), pages 69-83.
    11. Madajewicz, Malgosia & Pfaff, Alexander & van Geen, Alexander & Graziano, Joseph & Hussein, Iftikhar & Momotaj, Hasina & Sylvi, Roksana & Ahsan, Habibul, 2007. "Can information alone change behavior? Response to arsenic contamination of groundwater in Bangladesh," Journal of Development Economics, Elsevier, vol. 84(2), pages 731-754, November.
    12. V. Mueller & C. Gray & K. Kosec, 2014. "Heat stress increases long-term human migration in rural Pakistan," Nature Climate Change, Nature, vol. 4(3), pages 182-185, March.
    13. Levin, Andrew & Lin, Chien-Fu & James Chu, Chia-Shang, 2002. "Unit root tests in panel data: asymptotic and finite-sample properties," Journal of Econometrics, Elsevier, vol. 108(1), pages 1-24, May.
    14. Barbara Bruns & Deon Filmer & Harry Anthony Patrinos, 2011. "Making Schools Work : New Evidence on Accountability Reforms," World Bank Publications - Books, The World Bank Group, number 2270.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Upasak Das & Amartya Paul & Mohit Sharma, 2021. "Can information campaigns reduce last mile payment delays in public works programme?: Evidence from a field experiment in India," WIDER Working Paper Series wp-2021-21, World Institute for Development Economic Research (UNU-WIDER).
    2. Carleton, Tamma, 2017. "Reply to Plewis, Murari et al., and Das: The suicide-temperature link in India and the evidence of an agricultural channel are robust (Supplementary Information)," OSF Preprints r3xcv, Center for Open Science.
    3. Yashobanta Parida & Prarthna Agarwal Goel & Joyita Roy Chowdhury & Prakash Kumar Sahoo & Tapaswini Nayak, 2021. "Do economic development and disaster adaptation measures reduce the impact of natural disasters? A district-level analysis, Odisha, India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(3), pages 3487-3519, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mamata Swain & Sasmita Patnaik, "undated". "Performance Assessment of Crop Insurance Schemes in Odisha in Eastern India," Working papers 103, The South Asian Network for Development and Environmental Economics.
    2. Saudamini Das, "undated". "Evaluating the Role of Media in Averting Heat Stroke Mortality: A Daily Panel Data Analysis," Working papers 102, The South Asian Network for Development and Environmental Economics.
    3. Brown, Joe & Hamoudi, Amar & Jeuland, Marc & Turrini, Gina, 2017. "Seeing, believing, and behaving: Heterogeneous effects of an information intervention on household water treatment," Journal of Environmental Economics and Management, Elsevier, vol. 86(C), pages 141-159.
    4. Jessoe, Katrina, 2013. "Improved source, improved quality? Demand for drinking water quality in rural India," Journal of Environmental Economics and Management, Elsevier, vol. 66(3), pages 460-475.
    5. Posso, Alberto & Smith, Stephen C. & Ferrone, Lucia, 2019. "Do Constraints on Women Worsen Child Deprivations? Framework, Measurement, and Evidence from India," IZA Discussion Papers 12196, Institute of Labor Economics (IZA).
    6. Andreas Dietrich, 2012. "Does growth cause structural change, or is it the other way around? A dynamic panel data analysis for seven OECD countries," Empirical Economics, Springer, vol. 43(3), pages 915-944, December.
    7. Matthew Krupoff & Ahmed Mushfiq Mobarak & Alexander van Geen, 2020. "Evaluating Strategies to Reduce Arsenic Poisoning in South Asia: A View from the Social Sciences," Asian Development Review, MIT Press, vol. 37(2), pages 21-44, September.
    8. Bennear, Lori & Tarozzi, Alessandro & Pfaff, Alexander & Balasubramanya, Soumya & Matin Ahmed, Kazi & van Geen, Alexander, 2013. "Impact of a randomized controlled trial in arsenic risk communication on household water-source choices in Bangladesh," Journal of Environmental Economics and Management, Elsevier, vol. 65(2), pages 225-240.
    9. Ibhagui, Oyakhilome W., 2019. "Does the long-run monetary model hold for Sub-Saharan Africa? A time series and panel-cointegration study," Research in International Business and Finance, Elsevier, vol. 47(C), pages 279-303.
    10. Barabas, György & Kitlinski, Tobias & Schmidt, Christoph M. & Schmidt, Torsten & Siemers, Lars-H. & Brilon, Werner, 2010. "Verkehrsinfrastrukturinvestitionen: Wachstumsaspekte im Rahmen einer gestaltenden Finanzpolitik. Endbericht - Januar 2010. Forschungsprojekt im Auftrag des Bundesministeriums der Finanzen. Projektnumm," RWI Projektberichte, RWI - Leibniz-Institut für Wirtschaftsforschung, number 72601, Fall.
    11. William F. Vásquez & Pallab Mozumder & Dina Franceschi, 2015. "Water Quality, Household Perceptions and Averting Behavior: Evidence from Nicaragua," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 1(04), pages 1-21, December.
    12. Balasubramanya, Soumya & Pfaff, Alexander & Bennear, Lori & Tarozzi, Alessandro & Ahmed, Kazi Matin & Schoenfeld, Amy & van Geen, Alexander, 2014. "Evolution of households' responses to the groundwater arsenic crisis in Bangladesh: information on environmental health risks can have increasing behavioral impact over time," Environment and Development Economics, Cambridge University Press, vol. 19(5), pages 631-647, October.
    13. Le Thanh Ha & Pham Thi Ngoc Hanh & Nguyen Thi Thu Hang & Hoang Dang Khanh & Le Lan Phuong & Hoang Hop, 2024. "Is digital business an enabler of enhanced entrepreneurship? An empirical investigation of European countries," Journal of International Entrepreneurship, Springer, vol. 22(2), pages 164-186, June.
    14. Ha, Le Thanh, 2023. "The role of financial development in enhancing trades in environmental goods: International insights from 119 countries," Journal of Commodity Markets, Elsevier, vol. 29(C).
    15. Mitch Kunce, 2023. "Unemployment and Suicide in the United States: The Import of Addressing Cross-Sectional Dependence," Bulletin of Applied Economics, Risk Market Journals, vol. 10(1), pages 1-19.
    16. To Trung Thanh & Le Thanh Ha & Hoang Phuong Dung & Tran Thi Lan Huong, 2023. "Impacts of digitalization on energy security: evidence from European countries," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 11599-11644, October.
    17. Guglielmo Maria Caporale & Anamaria Diana Sova & Robert Sova, 2024. "The Covid‐19 pandemic and European trade flows: Evidence from a dynamic panel model," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(3), pages 2563-2580, July.
    18. Gangopadhyay, Partha & Jain, Siddharth & Bakry, Walid, 2022. "In search of a rational foundation for the massive IT boom in the Australian banking industry: Can the IT boom really drive relationship banking?," International Review of Financial Analysis, Elsevier, vol. 82(C).
    19. Fertő, Imre, 2013. "Intra-industry trade for agri-food products in the enlarged European Union," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158846, Agricultural Economics Society.
    20. Chang, Yoosoon, 2004. "Bootstrap unit root tests in panels with cross-sectional dependency," Journal of Econometrics, Elsevier, vol. 120(2), pages 263-293, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:wdevel:v:88:y:2016:i:c:p:107-121. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/worlddev .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.