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Analysis and modeling of changes in online shopping behavior due to Covid-19 pandemic: A Florida case study

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  • Adibfar, Alireza
  • Gulhare, Siddhartha
  • Srinivasan, Siva
  • Costin, Aaron

Abstract

The emergence of eCommerce and online shopping commenced a new episode in human life and changed trading patterns. Online shopping provided access to a broader range of products and facilitated their delivery, which increased demand. To respond to the increased demand, more heavy commercial vehicles need to be on the roads to deliver orders. This is while the road infrastructure is not ready for such a swift shift, and most roads and bridges were planned and constructed during the 19s when online shopping was not coined yet. The continued increase of heavy vehicles on roads can intensify the deterioration of roads and structures such as bridges. Therefore, there is a significant need for an update on new shopping trends, especially changes in people's behavior due to the ongoing Covid-19 pandemic, and to assess if the pandemic permanently changed the trends of in-store and online shopping. This study first examines the NHTS 2017 data to find the attributes that are significant to online shoppers' behavior. Then a survey is developed to scrutinize Covid-19 effects on the online shopping behavior of users before, during, and after the Covid-19 pandemic. 206 records of data are interpreted through descriptive analysis and discrete choice modeling of users' responses to find the most significant attributes affecting their online shopping behavior. The findings of discrete choice modeling and descriptive analysis support that people tend to go back to stores after the pandemic. The findings of this study show that online and in-store shopping would be balanced after the pandemic and would pursue their normal trends as they were before the pandemic. Based on the findings of this study, it is hard to state that online shopping can vanish in-store shopping due to Covid-19. People still need to go to stores to fulfill their needs for the joy of shopping, interactions with other people, and touching the products they would like to buy. Therefore, transportation stakeholders need to pay special attention to both in-store and online shopping for their planning and operation management of ground transportation infrastructure.

Suggested Citation

  • Adibfar, Alireza & Gulhare, Siddhartha & Srinivasan, Siva & Costin, Aaron, 2022. "Analysis and modeling of changes in online shopping behavior due to Covid-19 pandemic: A Florida case study," Transport Policy, Elsevier, vol. 126(C), pages 162-176.
    • Handle: RePEc:eee:trapol:v:126:y:2022:i:c:p:162-176
    DOI: 10.1016/j.tranpol.2022.07.003
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    References listed on IDEAS

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    5. Van Hove, Leo, 2023. "Survey-based measurement of the adoption of grocery delivery services: A commentary," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).

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