IDEAS home Printed from https://ideas.repec.org/a/eee/transe/v131y2019icp343-365.html
   My bibliography  Save this article

Pricing and ordering by a loss averse newsvendor with reference dependence

Author

Listed:
  • Bai, Tian
  • Wu, Meng
  • Zhu, Stuart X.

Abstract

This study examines the joint optimization of pricing and ordering decisions for a loss-averse newsvendor with reference dependence. We explore the effects of reference dependence and loss aversion from various aspects. We find that demand type, reference point type and cost setting heavily affect the optimal decisions. For multiplicative demand, reference dependence leads to ordering less. Whether to further raise the price depends on the cost setting. For additive demand, selling fewer (cheaper) is the best in the fixed-amount (fixed-ratio) cost setting. Compared with a deterministic reference point, stochastic reference point has a lower price and a higher inventory level.

Suggested Citation

  • Bai, Tian & Wu, Meng & Zhu, Stuart X., 2019. "Pricing and ordering by a loss averse newsvendor with reference dependence," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 131(C), pages 343-365.
    • Handle: RePEc:eee:transe:v:131:y:2019:i:c:p:343-365
    DOI: 10.1016/j.tre.2019.10.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S136655451930331X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tre.2019.10.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xiaobei Shen & Lina Bao & Yimin Yu, 2018. "Coordinating Inventory and Pricing Decisions with General Price‐Dependent Demands," Production and Operations Management, Production and Operations Management Society, vol. 27(7), pages 1355-1367, July.
    2. Khouja, Moutaz, 1999. "The single-period (news-vendor) problem: literature review and suggestions for future research," Omega, Elsevier, vol. 27(5), pages 537-553, October.
    3. Srinagesh Gavirneni & Yusen Xia, 2009. "Anchor Selection and Group Dynamics in Newsvendor Decisions---A Note," Decision Analysis, INFORMS, vol. 6(2), pages 87-97, June.
    4. Jian, Ming & Fang, Xin & Jin, Liu-qian & Rajapov, Azamat, 2015. "The impact of lead time compression on demand forecasting risk and production cost: A newsvendor model," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 84(C), pages 61-72.
    5. Mandal, Prasenjit & Kaul, Rupali & Jain, Tarun, 2018. "Stocking and pricing decisions under endogenous demand and reference point effects," European Journal of Operational Research, Elsevier, vol. 264(1), pages 181-199.
    6. Herweg, Fabian, 2013. "The expectation-based loss-averse newsvendor," Economics Letters, Elsevier, vol. 120(3), pages 429-432.
    7. Youhua (Frank) Chen & Minghui Xu & Zhe George Zhang, 2009. "Technical Note---A Risk-Averse Newsvendor Model Under the CVaR Criterion," Operations Research, INFORMS, vol. 57(4), pages 1040-1044, August.
    8. Lijun Ma & Weili Xue & Yingxue Zhao & Qinghua Zeng, 2016. "Loss-averse newsvendor problem with supply risk," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 67(2), pages 214-228, February.
    9. Opher Baron & Ming Hu & Sami Najafi-Asadolahi & Qu Qian, 2015. "Newsvendor Selling to Loss-Averse Consumers with Stochastic Reference Points," Manufacturing & Service Operations Management, INFORMS, vol. 17(4), pages 456-469, October.
    10. Wu, Meng & Zhu, Stuart X. & Teunter, Ruud H., 2014. "A risk-averse competitive newsvendor problem under the CVaR criterion," International Journal of Production Economics, Elsevier, vol. 156(C), pages 13-23.
    11. Peng Hu & Ye Lu & Miao Song, 2019. "Joint Pricing and Inventory Control with Fixed and Convex/Concave Variable Production Costs," Production and Operations Management, Production and Operations Management Society, vol. 28(4), pages 847-877, April.
    12. Guillaume Roels & Xuanming Su, 2014. "Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points," Management Science, INFORMS, vol. 60(3), pages 606-627, March.
    13. Mahesh Nagarajan & Steven Shechter, 2014. "Prospect Theory and the Newsvendor Problem," Management Science, INFORMS, vol. 60(4), pages 1057-1062, April.
    14. Chun-Hung Chiu & Tsan-Ming Choi, 2016. "Supply chain risk analysis with mean-variance models: a technical review," Annals of Operations Research, Springer, vol. 240(2), pages 489-507, May.
    15. Hsiaw, Alice, 2013. "Goal-setting and self-control," Journal of Economic Theory, Elsevier, vol. 148(2), pages 601-626.
    16. Zhou, Yan & Chan, Chi Kin & Wong, Kar Hung, 2018. "A multi-period supply chain network equilibrium model considering retailers’ uncertain demands and dynamic loss-averse behaviors," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 51-76.
    17. Wu, Meng & Bai, Tian & Zhu, Stuart X., 2018. "A loss averse competitive newsvendor problem with anchoring," Omega, Elsevier, vol. 81(C), pages 99-111.
    18. Qin, Yan & Wang, Ruoxuan & Vakharia, Asoo J. & Chen, Yuwen & Seref, Michelle M.H., 2011. "The newsvendor problem: Review and directions for future research," European Journal of Operational Research, Elsevier, vol. 213(2), pages 361-374, September.
    19. Sayarshad, Hamid R. & Gao, H. Oliver, 2018. "A non-myopic dynamic inventory routing and pricing problem," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 109(C), pages 83-98.
    20. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    21. Bhavani Shanker Uppari & Sameer Hasija, 2019. "Modeling Newsvendor Behavior: A Prospect Theory Approach," Manufacturing & Service Operations Management, INFORMS, vol. 21(3), pages 481-500, July.
    22. Chung‐Yee Lee & Xi Li & Mingzhu Yu, 2015. "The loss‐averse newsvendor problem with supply options," Naval Research Logistics (NRL), John Wiley & Sons, vol. 62(1), pages 46-59, February.
    23. Wang, Charles X. & Webster, Scott, 2009. "The loss-averse newsvendor problem," Omega, Elsevier, vol. 37(1), pages 93-105, February.
    24. Nicholas C. Petruzzi & Maqbool Dada, 1999. "Pricing and the Newsvendor Problem: A Review with Extensions," Operations Research, INFORMS, vol. 47(2), pages 183-194, April.
    25. Edwin S. Mills, 1959. "Uncertainty and Price Theory," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 73(1), pages 116-130.
    26. Liu, Wei & Song, Shiji & Wu, Cheng, 2013. "Impact of loss aversion on the newsvendor game with product substitution," International Journal of Production Economics, Elsevier, vol. 141(1), pages 352-359.
    27. March, James G., 1988. "Variable risk preferences and adaptive aspirations," Journal of Economic Behavior & Organization, Elsevier, vol. 9(1), pages 5-24, January.
    28. Maurice E. Schweitzer & Gérard P. Cachon, 2000. "Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence," Management Science, INFORMS, vol. 46(3), pages 404-420, March.
    29. Wang, Charles X., 2010. "The loss-averse newsvendor game," International Journal of Production Economics, Elsevier, vol. 124(2), pages 448-452, April.
    30. Kirshner, Samuel N. & Shao, Lusheng, 2018. "Internal and external reference effects in a two-tier supply chain," European Journal of Operational Research, Elsevier, vol. 267(3), pages 944-957.
    31. Arvid Hoffmann & Sam Henry & Nikos Kalogeras, 2013. "Aspirations as reference points: an experimental investigation of risk behavior over time," Theory and Decision, Springer, vol. 75(2), pages 193-210, August.
    32. Biswas, Indranil & Avittathur, Balram, 2019. "Channel coordination using options contract under simultaneous price and inventory competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 123(C), pages 45-60.
    33. Wei, Ying & Xiong, Sijia & Li, Feng, 2019. "Ordering bias with two reference profits: Exogenous benchmark and minimum requirement," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 229-250.
    34. Ma, Lijun & Zhao, Yingxue & Xue, Weili & Cheng, T.C.E. & Yan, Houmin, 2012. "Loss-averse newsvendor model with two ordering opportunities and market information updating," International Journal of Production Economics, Elsevier, vol. 140(2), pages 912-921.
    35. T. M. Whitin, 1955. "Inventory Control and Price Theory," Management Science, INFORMS, vol. 2(1), pages 61-68, October.
    36. Xiaoyang Long & Javad Nasiry, 2015. "Prospect Theory Explains Newsvendor Behavior: The Role of Reference Points," Management Science, INFORMS, vol. 61(12), pages 3009-3012, December.
    37. Werner Jammernegg & Peter Kischka, 2012. "Newsvendor Problems with VaR and CVaR Consideration," International Series in Operations Research & Management Science, in: Tsan-Ming Choi (ed.), Handbook of Newsvendor Problems, edition 127, chapter 0, pages 197-216, Springer.
    38. Samuel Nathan Kirshner & Anton Ovchinnikov, 2019. "Heterogeneity of Reference Effects in the Competitive Newsvendor Problem," Manufacturing & Service Operations Management, INFORMS, vol. 21(3), pages 571-581, July.
    39. Gérard P. Cachon & Martin A. Lariviere, 2005. "Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations," Management Science, INFORMS, vol. 51(1), pages 30-44, January.
    40. Liu, Chao & Chen, Weidong, 2019. "Decision making in green supply chains under the impact of the stochastic and multiple-variable dependent reference point," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 443-469.
    41. Vipul Agrawal & Sridhar Seshadri, 2000. "Impact of Uncertainty and Risk Aversion on Price and Order Quantity in the Newsvendor Problem," Manufacturing & Service Operations Management, INFORMS, vol. 2(4), pages 410-423, July.
    42. Vipin, B. & Amit, R.K., 2017. "Loss aversion and rationality in the newsvendor problem under recourse option," European Journal of Operational Research, Elsevier, vol. 261(2), pages 563-571.
    43. Yinghao Zhang & Enno Siemsen, 2019. "A Meta‐Analysis of Newsvendor Experiments: Revisiting the Pull‐to‐Center Asymmetry," Production and Operations Management, Production and Operations Management Society, vol. 28(1), pages 140-156, January.
    44. Dai, Jiansheng & Meng, Weidong, 2015. "A risk-averse newsvendor model under marketing-dependency and price-dependency," International Journal of Production Economics, Elsevier, vol. 160(C), pages 220-229.
    45. Chun‐Hung Chiu & Tsan‐Ming Choi & Xin Dai & Bin Shen & Jin‐Hui Zheng, 2018. "Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis," Production and Operations Management, Production and Operations Management Society, vol. 27(8), pages 1611-1629, August.
    46. Choi, Tsan-Ming & Ma, Cheng & Shen, Bin & Sun, Qi, 2019. "Optimal pricing in mass customization supply chains with risk-averse agents and retail competition," Omega, Elsevier, vol. 88(C), pages 150-161.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ming Wu & Xin Li & Yuhao Chen, 2024. "Loss-Averse Supply Chain Coordination with a Revenue-Sharing Contract," Mathematics, MDPI, vol. 12(6), pages 1-22, March.
    2. Nur Ayvaz‐Çavdaroğlu & Mürüvvet Büyükboyacı, 2022. "Analyzing multiple pricing decisions for substitutes under stochastic demand: An experiment," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(5), pages 1351-1361, July.
    3. Ling Zhao & Anquan Zou & Minghua Xiong & Jun Liu, 2023. "Supply Chain Performance with a Downside-Risk-Averse Retailer and Strategic Customers," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    4. Tian Bai & Samuel N. Kirshner & Meng Wu, 2021. "Managing Overconfident Newsvendors: A Target‐Setting Approach," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3967-3986, November.
    5. Rath, Sambit Brata & Basu, Preetam & Govindan, Kannan & Mandal, Prasenjit, 2024. "Platform vs. 3PL financing: Strategic choice of lending model for an e-tailer under operational risk," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
    6. Chen, Junlin & Feng, Xiaojing & Kou, Gang & Mu, Mengting, 2023. "Multiproduct newsvendor with cross-selling and narrow-bracketing behavior using data mining methods," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 169(C).
    7. Wu, Meng & Ran, Yun & Zhu, Stuart X., 2022. "Optimal pricing strategy: How to sell to strategic consumers?," International Journal of Production Economics, Elsevier, vol. 244(C).
    8. Haozhe Huang & Xiaowei Li & Shuai Liu, 2022. "Loss Aversion Order Strategy in Emergency Procurement during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(15), pages 1-10, July.
    9. Cao, Erbao & Tang, Jing, 2024. "Managing regretful newsvendors and supply chain performance through target-setting," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 183(C).
    10. Bing Wang & Wenjie Bi & Haiying Liu, 2023. "Dynamic Pricing with Parametric Demand Learning and Reference-Price Effects," Mathematics, MDPI, vol. 11(10), pages 1-14, May.
    11. Shi, Jia & Li, Qiang & Chu, Lap Keung & Shi, Yuan, 2021. "Effects of demand uncertainty reduction on the selection of financing approach in a capital-constrained supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
    12. Xu, Xianhao & Chen, Cheng & Zou, Bipan & Wang, Hongwei & Li, Zhiwen, 2023. "Shipping before order making: Optimal shipping quantity and pricing decisions under uncertain demand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 169(C).
    13. Zhang, Qiao & Chen, Jing & Lin, Jun, 2022. "Market targeting with social influences and risk aversion in a co-branding alliance," European Journal of Operational Research, Elsevier, vol. 297(1), pages 301-318.
    14. Chang, Shuhua & Li, Jiajing & Sethi, Suresh P. & Wang, Xinyu, 2024. "Risk hedging for VaR-constrained newsvendors," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 181(C).
    15. Ruozhen Qiu & Yue Yu & Minghe Sun, 2021. "Joint pricing and stocking decisions for a newsvendor problem with loss aversion and reference point effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 275-288, March.
    16. Wu, Weitiao & Li, Peng & Liu, Ronghui & Jin, Wenzhou & Yao, Baozhen & Xie, Yuanqi & Ma, Changxi, 2020. "Predicting peak load of bus routes with supply optimization and scaled Shepard interpolation: A newsvendor model," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    17. Syed Asif Raza, 2020. "Price Differentiation and Inventory Decisions in a Socially Responsible Dual-Channel Supply Chain with Partial Information Stochastic Demand and Cannibalization," Sustainability, MDPI, vol. 12(22), pages 1-42, November.
    18. Wu, Chengfeng & Liu, Xin & Li, Annan, 2021. "A loss-averse retailer–supplier supply chain model under trade credit in a supplier-Stackelberg game," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 182(C), pages 353-365.
    19. Milena Bieniek, 2021. "Bartering: Price-Setting Newsvendor Problem with Barter Exchange," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    20. Wei Liu & Shiji Song & Ying Qiao & Han Zhao & Huachang Wang, 2020. "The Loss-Averse Newsvendor Problem with Random Yield and Reference Dependence," Mathematics, MDPI, vol. 8(8), pages 1-15, July.
    21. Wentao Yi & Zhongwei Feng & Chunqiao Tan & Yuzhong Yang, 2021. "Green Supply Chain Management with Nash Bargaining Loss-Averse Reference Dependence," Mathematics, MDPI, vol. 9(24), pages 1-26, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wu, Meng & Bai, Tian & Zhu, Stuart X., 2018. "A loss averse competitive newsvendor problem with anchoring," Omega, Elsevier, vol. 81(C), pages 99-111.
    2. Wei, Ying & Xiong, Sijia & Li, Feng, 2019. "Ordering bias with two reference profits: Exogenous benchmark and minimum requirement," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 229-250.
    3. Wang, Ruopeng & Wang, Jinting, 2018. "Procurement strategies with quantity-oriented reference point and loss aversion," Omega, Elsevier, vol. 80(C), pages 1-11.
    4. Wei Liu & Shiji Song & Ying Qiao & Han Zhao & Huachang Wang, 2020. "The Loss-Averse Newsvendor Problem with Random Yield and Reference Dependence," Mathematics, MDPI, vol. 8(8), pages 1-15, July.
    5. Qingwei Wang & Meimei Zheng & Wei Weng, 2023. "Sourcing decisions with loss aversion under yield and demand randomness," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 45(2), pages 661-710, June.
    6. Ruozhen Qiu & Yue Yu & Minghe Sun, 2021. "Joint pricing and stocking decisions for a newsvendor problem with loss aversion and reference point effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 275-288, March.
    7. Kirshner, Samuel N. & Shao, Lusheng, 2018. "Internal and external reference effects in a two-tier supply chain," European Journal of Operational Research, Elsevier, vol. 267(3), pages 944-957.
    8. Xu, Xinsheng & Wang, Hongwei & Dang, Chuangyin & Ji, Ping, 2017. "The loss-averse newsvendor model with backordering," International Journal of Production Economics, Elsevier, vol. 188(C), pages 1-10.
    9. Wang, Daao & Dimitrov, Stanko & Jian, Lirong, 2020. "Optimal inventory decisions for a risk-averse retailer when offering layaway," European Journal of Operational Research, Elsevier, vol. 284(1), pages 108-120.
    10. Tian Bai & Samuel N. Kirshner & Meng Wu, 2021. "Managing Overconfident Newsvendors: A Target‐Setting Approach," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3967-3986, November.
    11. Cao, Bing-Bing & Fan, Zhi-Ping & You, Tian-Hui, 2017. "The newsvendor problem with reference dependence, disappointment aversion and elation seeking," Chaos, Solitons & Fractals, Elsevier, vol. 104(C), pages 568-574.
    12. Li, Xiang & Qi, Xiangtong & Li, Yongjian, 2021. "On sales effort and pricing decisions under alternative risk criteria," European Journal of Operational Research, Elsevier, vol. 293(2), pages 603-614.
    13. Zhang, Xiang, 2014. "Reference-dependent electric vehicle production strategy considering subsidies and consumer trade-offs," Energy Policy, Elsevier, vol. 67(C), pages 422-430.
    14. Rubio-Herrero, Javier & Baykal-Gürsoy, Melike, 2020. "Mean-variance analysis of the newsvendor problem with price-dependent, isoelastic demand," European Journal of Operational Research, Elsevier, vol. 283(3), pages 942-953.
    15. Sungyong Choi, 2018. "A Loss-Averse Newsvendor with Cap-and-Trade Carbon Emissions Regulation," Sustainability, MDPI, vol. 10(7), pages 1-12, June.
    16. Mandal, Prasenjit & Kaul, Rupali & Jain, Tarun, 2018. "Stocking and pricing decisions under endogenous demand and reference point effects," European Journal of Operational Research, Elsevier, vol. 264(1), pages 181-199.
    17. Qin, Yan & Wang, Ruoxuan & Vakharia, Asoo J. & Chen, Yuwen & Seref, Michelle M.H., 2011. "The newsvendor problem: Review and directions for future research," European Journal of Operational Research, Elsevier, vol. 213(2), pages 361-374, September.
    18. Wentao Yi & Zhongwei Feng & Chunqiao Tan & Yuzhong Yang, 2021. "Green Supply Chain Management with Nash Bargaining Loss-Averse Reference Dependence," Mathematics, MDPI, vol. 9(24), pages 1-26, December.
    19. Vipin, B. & Amit, R.K., 2017. "Loss aversion and rationality in the newsvendor problem under recourse option," European Journal of Operational Research, Elsevier, vol. 261(2), pages 563-571.
    20. Yan, Nina & He, Xiuli & Liu, Ye, 2019. "Financing the capital-constrained supply chain with loss aversion: Supplier finance vs. supplier investment," Omega, Elsevier, vol. 88(C), pages 162-178.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transe:v:131:y:2019:i:c:p:343-365. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.