IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v164y2022icp337-351.html
   My bibliography  Save this article

Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland

Author

Listed:
  • Biondi, Beatrice
  • Romanowska, Aleksandra
  • Birr, Krystian

Abstract

The promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting children and young people, as they weigh in habit formation and result in longer term benefits. More specifically, soft transport policies include measures like informational and educational campaigns, marketing techniques, personalized services and incentives. Among this type of policies, the gamification approach based on a competition mechanism and relative reward is applied to promote cycling behaviour, especially directed towards children.

Suggested Citation

  • Biondi, Beatrice & Romanowska, Aleksandra & Birr, Krystian, 2022. "Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland," Transportation Research Part A: Policy and Practice, Elsevier, vol. 164(C), pages 337-351.
    • Handle: RePEc:eee:transa:v:164:y:2022:i:c:p:337-351
    DOI: 10.1016/j.tra.2022.08.017
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096585642200221X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2022.08.017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bamberg, Sebastian & Fujii, Satoshi & Friman, Margareta & Gärling, Tommy, 2011. "Behaviour theory and soft transport policy measures," Transport Policy, Elsevier, vol. 18(1), pages 228-235, January.
    2. Campbell, Kayleigh B. & Brakewood, Candace, 2017. "Sharing riders: How bikesharing impacts bus ridership in New York City," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 264-282.
    3. Jia, Yingnan & Fu, Hua, 2019. "Association between innovative dockless bicycle sharing programs and adopting cycling in commuting and non-commuting trips," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 12-21.
    4. Aldred, Rachel & Croft, Joseph & Goodman, Anna, 2019. "Impacts of an active travel intervention with a cycling focus in a suburban context: One-year findings from an evaluation of London’s in-progress mini-Hollands programme," Transportation Research Part A: Policy and Practice, Elsevier, vol. 123(C), pages 147-169.
    5. McDonald, Noreen C. & Yang, Yizhao & Abbott, Steve M. & Bullock, Allison N., 2013. "Impact of the Safe Routes to School program on walking and biking: Eugene, Oregon study," Transport Policy, Elsevier, vol. 29(C), pages 243-248.
    6. Wang, Jueyu & Lindsey, Greg, 2019. "Do new bike share stations increase member use: A quasi-experimental study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 1-11.
    7. S. Cairns & L. Sloman & C. Newson & J. Anable & A. Kirkbride & P. Goodwin, 2008. "Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’," Transport Reviews, Taylor & Francis Journals, vol. 28(5), pages 593-618, January.
    8. Braun, Lindsay M. & Rodriguez, Daniel A. & Cole-Hunter, Tom & Ambros, Albert & Donaire-Gonzalez, David & Jerrett, Michael & Mendez, Michelle A. & Nieuwenhuijsen, Mark J. & de Nazelle, Audrey, 2016. "Short-term planning and policy interventions to promote cycling in urban centers: Findings from a commute mode choice analysis in Barcelona, Spain," Transportation Research Part A: Policy and Practice, Elsevier, vol. 89(C), pages 164-183.
    9. Rose, Geoff & Marfurt, Heidi, 2007. "Travel behaviour change impacts of a major ride to work day event," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(4), pages 351-364, May.
    10. Rafiq, Rezwana & McNally, Michael G. & Sarwar Uddin, Yusuf & Ahmed, Tanjeeb, 2022. "Impact of working from home on activity-travel behavior during the COVID-19 Pandemic: An aggregate structural analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 159(C), pages 35-54.
    11. Joshua D. Angrist & Jörn-Steffen Pischke, 2014. "Mastering ’Metrics: The Path from Cause to Effect," Economics Books, Princeton University Press, edition 1, number 10363.
    12. Hong, Jinhyun & Philip McArthur, David & Stewart, Joanna L., 2020. "Can providing safe cycling infrastructure encourage people to cycle more when it rains? The use of crowdsourced cycling data (Strava)," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 109-121.
    13. de Kruijf, Joost & van der Waerden, Peter & Feng, Tao & Böcker, Lars & van Lierop, Dea & Ettema, Dick & Dijst, Martin, 2021. "Integrated weather effects on e-cycling in daily commuting: A longitudinal evaluation of weather effects on e-cycling in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 305-315.
    14. Fyhri, Aslak & Hjorthol, Randi & Mackett, Roger L. & Fotel, Trine Nordgaard & Kyttä, Marketta, 2011. "Children's active travel and independent mobility in four countries: Development, social contributing trends and measures," Transport Policy, Elsevier, vol. 18(5), pages 703-710, September.
    15. Mackett, Roger L., 2013. "Children’s travel behaviour and its health implications," Transport Policy, Elsevier, vol. 26(C), pages 66-72.
    16. Kuo, Pei-Fen & Shen, Chung-Wei & Chiu, Chui-Sheng, 2021. "The impact of large-scale events: A difference-in-difference model for a Pokémon go safari zone event in Tainan and its effect on bikeshare systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 283-299.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Minnich, Aljoscha, 2023. "Gamification in the transport sector: Quasi-experimental evidence from a bicycle navigation app," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Adsule, Poonam & Kadali, B Raghuram, 2024. "Analysis of contributing factors in decision to bicycle in developing countries context," Transport Policy, Elsevier, vol. 147(C), pages 50-58.
    2. Cass, Noel & Faulconbridge, James, 2016. "Commuting practices: New insights into modal shift from theories of social practice," Transport Policy, Elsevier, vol. 45(C), pages 1-14.
    3. Hsieh, Hsu-Sheng, 2020. "Transport policy evaluation based on elasticity analysis with social interactions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 273-296.
    4. Mitra, Raktim & Buliung, Ron N., 2015. "Exploring differences in school travel mode choice behaviour between children and youth," Transport Policy, Elsevier, vol. 42(C), pages 4-11.
    5. Spears, Steven & Houston, Douglas & Boarnet, Marlon G., 2013. "Illuminating the unseen in transit use: A framework for examining the effect of attitudes and perceptions on travel behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 58(C), pages 40-53.
    6. Schwanen, Tim & Banister, David & Anable, Jillian, 2012. "Rethinking habits and their role in behaviour change: the case of low-carbon mobility," Journal of Transport Geography, Elsevier, vol. 24(C), pages 522-532.
    7. Bjerkan, Kristin Ystmark & Nordtømme, Marianne Elvsaas, 2014. "Car use in the leisure lives of adolescents. Does household structure matter?," Transport Policy, Elsevier, vol. 33(C), pages 1-7.
    8. Buckley, Aaron & Lowry, Michael B. & Brown, Helen & Barton, Benjamin, 2013. "Evaluating safe routes to school events that designate days for walking and bicycling," Transport Policy, Elsevier, vol. 30(C), pages 294-300.
    9. Xiaofeng Ji & Haotian Guan & Mengyuan Lu & Fang Chen & Wenwen Qin, 2022. "International Research Progress in School Travel and Behavior: A Literature Review and Bibliometric Analysis," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    10. Timmer, Sebastian & Merfeld, Katrin & Henkel, Sven, 2023. "Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    11. Zuopeng Xiao & James H. Lenzer & Yanwei Chai, 2017. "Examining The Uneven Distribution Of Household Travel Carbon Emissions Within And Across Neighborhoods: The Case Of Beijing," Journal of Regional Science, Wiley Blackwell, vol. 57(3), pages 487-506, June.
    12. Liang Ma & Corinne Mulley & Wen Liu, 2017. "Social marketing and the built environment: What matters for travel behaviour change?," Transportation, Springer, vol. 44(5), pages 1147-1167, September.
    13. Corinne Mulley & Liang Ma, 2018. "How the longer term success of a social marketing program is influenced by socio-demographics and the built environment," Transportation, Springer, vol. 45(2), pages 291-309, March.
    14. Mattioli, Giulio & Anable, Jillian & Vrotsou, Katerina, 2016. "Car dependent practices: Findings from a sequence pattern mining study of UK time use data," Transportation Research Part A: Policy and Practice, Elsevier, vol. 89(C), pages 56-72.
    15. Biehl, Alec & Ermagun, Alireza & Stathopoulos, Amanda, 2019. "Utilizing multi-stage behavior change theory to model the process of bike share adoption," Transport Policy, Elsevier, vol. 77(C), pages 30-45.
    16. Offiaeli, K. & Yaman, F., 2020. "Social Norms as a Cost-Effective Measure of Managing Transport Demand: Evidence from an Experiment on the London Underground," Working Papers 20/07, Department of Economics, City University London.
    17. Pérez-Martín, P. & Pedrós, G. & Martínez-Jiménez, P. & Varo-Martínez, M., 2018. "Evaluation of a walking school bus service as an intervention for a modal shift at a primary school in Spain," Transport Policy, Elsevier, vol. 64(C), pages 1-9.
    18. Thomas V. Vasey & Suzanne J. Carroll & Mark Daniel & Margaret Cargo, 2022. "Changing Primary School Children’s Engagement in Active School Travel Using Safe Routes to School Interventions: A Rapid Realist Review," IJERPH, MDPI, vol. 19(16), pages 1-29, August.
    19. Dong Zhang & Jan-Dirk Schmöcker & Satoshi Fujii & Xiaoguang Yang, 2016. "Social norms and public transport usage: empirical study from Shanghai," Transportation, Springer, vol. 43(5), pages 869-888, September.
    20. Jorge Ubirajara Pedreira Junior & Antônio Nélson Rodrigues da Silva & Cira Souza Pitombo, 2022. "Car-Free Day on a University Campus: Determinants of Participation and Potential Impacts on Sustainable Travel Behavior," Sustainability, MDPI, vol. 14(6), pages 1-20, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:164:y:2022:i:c:p:337-351. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.