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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland

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  • Biondi, Beatrice
  • Romanowska, Aleksandra
  • Birr, Krystian

Abstract

The promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting children and young people, as they weigh in habit formation and result in longer term benefits. More specifically, soft transport policies include measures like informational and educational campaigns, marketing techniques, personalized services and incentives. Among this type of policies, the gamification approach based on a competition mechanism and relative reward is applied to promote cycling behaviour, especially directed towards children.

Suggested Citation

  • Biondi, Beatrice & Romanowska, Aleksandra & Birr, Krystian, 2022. "Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland," Transportation Research Part A: Policy and Practice, Elsevier, vol. 164(C), pages 337-351.
    • Handle: RePEc:eee:transa:v:164:y:2022:i:c:p:337-351
    DOI: 10.1016/j.tra.2022.08.017
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    Cited by:

    1. Minnich, Aljoscha, 2023. "Gamification in the transport sector: Quasi-experimental evidence from a bicycle navigation app," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).

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