IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v156y2022icp270-284.html
   My bibliography  Save this article

Acceptance of a Pay-How-You-Drive pricing scheme for city traffic: The case of Athens

Author

Listed:
  • Fafoutellis, Panagiotis
  • Mantouka, Eleni G.
  • Vlahogianni, Eleni I.

Abstract

In order to investigate the acceptance of a Pay-How-You-Drive (PHYD) road pricing system in Athens, Greece, a novel scheme is proposed which is designed to provide recommendations to the drivers in order to change their behavior towards a more ecological one and charges more those that would not follow them. For modeling the acceptance of the system’s recommendations, first, a stated preferences questionnaire survey was designed and conducted on 600 drivers. Next, several Machine Learning models were developed to identify the characteristics that may affect the acceptance of such a scheme. To enrich the modeling process, a clustering framework was exploited to separate the respondents into different profiles, based on their mobility pattern and their attitude towards eco-driving. Furthermore, novel interpretation techniques, namely the calculation of permutation importance and partial dependence, were applied to gain a deeper understanding of the models’ outputs. Findings revealed that the percent of travel time increase when following the system’s recommendation and the offered discount are the most important determinants of the system’s acceptance. More specifically, the estimation of the value of time showed that those who would drive ecologically would expect a discount of 0.21€ for each minute of additional travel time. The results of this research can be exploited in the design of fair toll systems that will meet the requirements of potential users, as well as the needs of demand-responsive and eco-friendly urban road networks.

Suggested Citation

  • Fafoutellis, Panagiotis & Mantouka, Eleni G. & Vlahogianni, Eleni I., 2022. "Acceptance of a Pay-How-You-Drive pricing scheme for city traffic: The case of Athens," Transportation Research Part A: Policy and Practice, Elsevier, vol. 156(C), pages 270-284.
    • Handle: RePEc:eee:transa:v:156:y:2022:i:c:p:270-284
    DOI: 10.1016/j.tra.2022.01.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096585642200009X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2022.01.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Brownstone, David & Ghosh, Arindam & Golob, Thomas F. & Kazimi, Camilla & Van Amelsfort, Dirk, 2003. "Drivers' willingness-to-pay to reduce travel time: evidence from the San Diego I-15 congestion pricing project," Transportation Research Part A: Policy and Practice, Elsevier, vol. 37(4), pages 373-387, May.
    2. Yap, Menno D. & Correia, Gonçalo & van Arem, Bart, 2016. "Preferences of travellers for using automated vehicles as last mile public transport of multimodal train trips," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 1-16.
    3. Sabounchi, Nasim S. & Triantis, Konstantinos P. & Sarangi, Sudipta & Liu, Shiyong, 2014. "Dynamic simulation modeling and policy analysis of an area-based congestion pricing scheme for a transportation socioeconomic system," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 357-383.
    4. Daniel W. Apley & Jingyu Zhu, 2020. "Visualizing the effects of predictor variables in black box supervised learning models," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 82(4), pages 1059-1086, September.
    5. Lavieri, Patrícia S. & Bhat, Chandra R., 2019. "Modeling individuals’ willingness to share trips with strangers in an autonomous vehicle future," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 242-261.
    6. Zheng, Nan & Waraich, Rashid A. & Axhausen, Kay W. & Geroliminis, Nikolas, 2012. "A dynamic cordon pricing scheme combining the Macroscopic Fundamental Diagram and an agent-based traffic model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(8), pages 1291-1303.
    7. Xu, Yanzhi & Li, Hanyan & Liu, Haobing & Rodgers, Michael O. & Guensler, Randall L., 2017. "Eco-driving for transit: An effective strategy to conserve fuel and emissions," Applied Energy, Elsevier, vol. 194(C), pages 784-797.
    8. Edoardo Croci & Aldo Ravazzi Douvan, 2016. "Urban Road Pricing: A Comparative Study on the Experiences of London, Stockholm and Milan," IEFE Working Papers 85, IEFE, Center for Research on Energy and Environmental Economics and Policy, Universita' Bocconi, Milano, Italy.
    9. Mehdizadeh, Milad & Shariat-Mohaymany, Afshin, 2020. "Who are more likely to break the rule of congestion charging? Evidence from an active scheme with no referendum voting," Transportation Research Part A: Policy and Practice, Elsevier, vol. 135(C), pages 63-79.
    10. Cavallaro, Federico & Giaretta, Federico & Nocera, Silvio, 2018. "The potential of road pricing schemes to reduce carbon emissions," Transport Policy, Elsevier, vol. 67(C), pages 85-92.
    11. Robert W. Hartman & Stephen D. Sugarman, 1994. "“Pay at the pump” auto insurance: The vehicle injury plan (VIP) for better compensation, fairer funding, and greater safety," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 13(2), pages 363-368.
    12. Romero, Fernando & Gomez, Juan & Paez, Antonio & Vassallo, José Manuel, 2020. "Toll roads vs. Public transportation: A study on the acceptance of congestion-calming measures in Madrid," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 319-342.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tiande Mo & Yu Li & Kin-tak Lau & Chi Kin Poon & Yinghong Wu & Yang Luo, 2022. "Trends and Emerging Technologies for the Development of Electric Vehicles," Energies, MDPI, vol. 15(17), pages 1-34, August.
    2. Tamakloe, Reuben & Zhang, Kaihan & Atandzi, Jonathan & Park, Dongjoo, 2024. "Examining urban delivery service user profiles and determinants of drone delivery adoption in Ghana considering usage before and after the COVID-19 pandemic," Transport Policy, Elsevier, vol. 146(C), pages 279-294.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lichtin, Florian & Smith, E. Keith & Axhausen, Kay W. & Bernauer, Thomas, 2024. "How to design publicly acceptable road pricing? Experimental insights from Switzerland," Ecological Economics, Elsevier, vol. 218(C).
    2. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.
    3. Mao, Wei & Shepherd, Simon & Harrison, Gillian & Xu, Meng, 2024. "Autonomous vehicle market development in Beijing: A system dynamics approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 179(C).
    4. Mohamad Shatanawi & Mohammed Hajouj & Belal Edries & Ferenc Mészáros, 2022. "The Interrelationship between Road Pricing Acceptability and Self-Driving Vehicle Adoption: Insights from Four Countries," Sustainability, MDPI, vol. 14(19), pages 1-32, October.
    5. Ben-Dor, Golan & Ogulenko, Aleksey & Klein, Ido & Ben-Elia, Eran & Benenson, Itzhak, 2024. "Simulation-based policy evaluation of monetary car driving disincentives in Jerusalem," Transportation Research Part A: Policy and Practice, Elsevier, vol. 183(C).
    6. Mohammadhossein Abbasi & Amir Reza Mamdoohi & Grzegorz Sierpiński & Francesco Ciari, 2023. "Usage Intention of Shared Autonomous Vehicles with Dynamic Ride Sharing on Long-Distance Trips," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    7. Dannemiller, Katherine A. & Mondal, Aupal & Asmussen, Katherine E. & Bhat, Chandra R., 2021. "Investigating autonomous vehicle impacts on individual activity-travel behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 402-422.
    8. Basu, Rounaq & Ferreira, Joseph, 2021. "Sustainable mobility in auto-dominated Metro Boston: Challenges and opportunities post-COVID-19," Transport Policy, Elsevier, vol. 103(C), pages 197-210.
    9. Wang, Jinghui & Yang, Hao, 2023. "Low carbon future of vehicle sharing, automation, and electrification: A review of modeling mobility behavior and demand," Renewable and Sustainable Energy Reviews, Elsevier, vol. 177(C).
    10. Foreman, Kate, 2016. "Crossing the bridge: The effects of time-varying tolls on curbing congestion," Transportation Research Part A: Policy and Practice, Elsevier, vol. 92(C), pages 76-94.
    11. Limin Tan & Changxi Ma & Xuecai Xu & Jin Xu, 2019. "Choice Behavior of Autonomous Vehicles Based on Logistic Models," Sustainability, MDPI, vol. 12(1), pages 1-16, December.
    12. Pablo González-Aliste & Iván Derpich & Mario López, 2023. "Reducing Urban Traffic Congestion via Charging Price," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    13. Steimetz, Seiji S.C. & Brownstone, David, 2005. "Estimating commuters' "value of time" with noisy data: a multiple imputation approach," Transportation Research Part B: Methodological, Elsevier, vol. 39(10), pages 865-889, December.
    14. Andrea Baranzini & Stefano Carattini & Linda Tesauro, 2021. "Designing Effective and Acceptable Road Pricing Schemes: Evidence from the Geneva Congestion Charge," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 79(3), pages 417-482, July.
    15. Seiji S. C. Steimetz, 2009. "White‐Knuckle Externalities," Economic Inquiry, Western Economic Association International, vol. 47(2), pages 304-316, April.
    16. Ruairi C. Robertson & Thaddeus J. Edens & Lynnea Carr & Kuda Mutasa & Ethan K. Gough & Ceri Evans & Hyun Min Geum & Iman Baharmand & Sandeep K. Gill & Robert Ntozini & Laura E. Smith & Bernard Chasekw, 2023. "The gut microbiome and early-life growth in a population with high prevalence of stunting," Nature Communications, Nature, vol. 14(1), pages 1-15, December.
    17. Xu, Guanhao & Gayah, Vikash V., 2023. "Non-unimodal and non-concave relationships in the network Macroscopic Fundamental Diagram caused by hierarchical streets," Transportation Research Part B: Methodological, Elsevier, vol. 173(C), pages 203-227.
    18. Leandro Andrián & Oscar Mauricio Valencia, 2023. "Past the Tipping Point? Assessing Debt Overhang in Latin America and the Caribbean," IDB Publications (Book Chapters), in: Andrew Powell & Oscar Mauricio Valencia (ed.), Dealing with Debt, edition 1, chapter 8, pages 183-196, Inter-American Development Bank.
    19. Kolarova, Viktoriya & Steck, Felix & Bahamonde-Birke, Francisco J., 2019. "Assessing the effect of autonomous driving on value of travel time savings: A comparison between current and future preferences," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 155-169.
    20. Zgheib, Najib & Abou-Zeid, Maya & Kaysi, Isam, 2020. "Modeling demand for ridesourcing as feeder for high capacity mass transit systems with an application to the planned Beirut BRT," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 70-91.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:156:y:2022:i:c:p:270-284. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.