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Development And Diversification Of Services - An Approach At Tourism Services Level In Romania

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  • Andreea Daniela Moraru

Abstract

The paper aims at arguing the importance of development and diversification at services level, and especially at tourism services level. To this end, the paper approaches the two concepts of development and diversification and briefly presents the circumstances claiming for development and diversification of services in tourism; it also reviews the benefits brought by the development and diversification given the characteristic features of the industry and presents the results of a research conducted among the tourists visiting the Romanian seaside. The conclusions of the research strengthen the argument for due importance that should be given to the development and diversification of services, since tourists' assessment of development and diversification level impacts the frequency of visit and their intention to revisit the destination during the next three years.

Suggested Citation

  • Andreea Daniela Moraru, 2011. "Development And Diversification Of Services - An Approach At Tourism Services Level In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(13), pages 1-14.
    • Handle: RePEc:alu:journl:v:1:y:2011:i:13:p:14
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1320111/14.pdf
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    Citations

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    Cited by:

    1. Shukhrat Rakhmonov & Ian Patterson, 2021. "The Need for Greater Diversification of Tourism Products in the Samarkand Region of Uzbekistan," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 7(1), pages 73-99, December.
    2. Benur, Abdelati M. & Bramwell, Bill, 2015. "Tourism product development and product diversification in destinations," Tourism Management, Elsevier, vol. 50(C), pages 213-224.
    3. Constantin Ilie & Catalin Ploae & Lucia Violeta Melnic & Mirela Rodica Cotrumba & Andrei Marian Gurau & Coman Alexandra, 2019. "Sustainability through the Use of Modern Simulation Methods—Applied Artificial Intelligence," Sustainability, MDPI, vol. 11(8), pages 1-19, April.

    More about this item

    Keywords

    tourism services; international context; development; diversification; tourism dynamics;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General

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