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Perceptions of food and its locality among Russian tourists in the South Savo region of Finland

Author

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  • Mynttinen, S.
  • Logrén, J.
  • Särkkä-Tirkkonen, M.
  • Rautiainen, T.

Abstract

Russians currently form the largest foreign tourist group visiting Finland. Market studies show that most of the money spent by Russian tourists during their visits is allocated towards food. However, their perceptions of food and food-related preferences during their visits have not been studied in detail. This study focuses on understanding the perceptions, experiences and awareness of Russian tourists concerning local food in the South Savo region. It applies both qualitative and quantitative methods to reach a more in-depth understanding of Russian tourists' relations to local food. The results show that Russian tourists especially value the freshness and healthiness associated with local food. Nevertheless, the motivators to use local food products appear to be different when it comes to food products in Finland or in Russia. In addition, local food products are poorly recognised, and tourists are not familiar with local South Savo food. Consequently, the study reveals potential factors that could increase the Russian tourists' usage of local food products or food services while visiting the region and potentially other tourist destinations.

Suggested Citation

  • Mynttinen, S. & Logrén, J. & Särkkä-Tirkkonen, M. & Rautiainen, T., 2015. "Perceptions of food and its locality among Russian tourists in the South Savo region of Finland," Tourism Management, Elsevier, vol. 48(C), pages 455-466.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:455-466
    DOI: 10.1016/j.tourman.2014.12.010
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    References listed on IDEAS

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    1. Kim, Yeong Gug & Eves, Anita, 2012. "Construction and validation of a scale to measure tourist motivation to consume local food," Tourism Management, Elsevier, vol. 33(6), pages 1458-1467.
    2. Dimitris Skuras & Efthalia Dimara & Anastasia Petrou, 2006. "Rural tourism and visitors' expenditures for local food products," Regional Studies, Taylor & Francis Journals, vol. 40(7), pages 769-779.
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    2. Andrades, Lidia & Dimanche, Frederic, 2017. "Destination competitiveness and tourism development in Russia: Issues and challenges," Tourism Management, Elsevier, vol. 62(C), pages 360-376.
    3. Betül Kodaş & Zekeriya Aksoy, 2022. "Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 66(66), pages 379-396, December.
    4. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
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    7. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2024. "Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption," Technological Forecasting and Social Change, Elsevier, vol. 199(C).

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