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Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries

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  • Quintal, Vanessa Ann
  • Thomas, Ben
  • Phau, Ian

Abstract

The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. A total of 1135 responses were collected through a survey that was self-administered to wine tourists across four wineries in Australia and the USA. Structural equation modelling suggested that winescape service staff and complementary product had significant effects on wine tourist attitude toward the winery, making them instrumental in wine tourist decision-making. Winescape setting and wine value were also significant attributes in influencing wine tourist attitude. Findings provide greater insight into which winescape attributes are most critical in shaping wine tourist attitude and in turn, behavioural intention toward the winery. The research model offers an empirical decision-making framework that is easy to use and generalisable in wine tourism contexts.

Suggested Citation

  • Quintal, Vanessa Ann & Thomas, Ben & Phau, Ian, 2015. "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries," Tourism Management, Elsevier, vol. 46(C), pages 596-609.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:596-609
    DOI: 10.1016/j.tourman.2014.08.013
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    References listed on IDEAS

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    Cited by:

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    2. Zabih-Allah Torabi & Ali Asghar Shalbafian & Zaheer Allam & Zahed Ghaderi & Beniamino Murgante & Amir Reza Khavarian-Garmsir, 2022. "Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    3. Goncharuk, A. G., 2019. "Alternative View on Wine Value and Its Measurement," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 8(2), pages 88-106, May.
    4. Greinert, Andrzej & Kostecki, Jakub & Vystavna, Yuliya, 2019. "The history of viticultural land use as a determinant of contemporary regional development in Western Poland," Land Use Policy, Elsevier, vol. 85(C), pages 249-258.
    5. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    6. Yang, Zhenshan & Cai, Jianming, 2016. "Do regional factors matter? Determinants of hotel industry performance in China," Tourism Management, Elsevier, vol. 52(C), pages 242-253.
    7. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    8. Bo-Hyun Seong & Chang-Yu Hong, 2021. "Does Risk Awareness of COVID-19 Affect Visits to National Parks? Analyzing the Tourist Decision-Making Process Using the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(10), pages 1-14, May.
    9. Boley, B. Bynum & Jordan, Evan J. & Kline, Carol & Knollenberg, Whitney, 2018. "Social return and intent to travel," Tourism Management, Elsevier, vol. 64(C), pages 119-128.
    10. Khan, Shahzar Ali & Khan, Verda & Khan, Mohd Asif, 2023. "Behavioural intention of tourists towards volunteer tourism: A developing country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 37-47.

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