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Convinced, ambivalent or annoyed: Tyrolean ski tourism stakeholders and their perceptions of climate change

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  • Trawöger, Lisa

Abstract

Its focus on snow-dependent activities makes Alpine winter tourism especially sensitive to climate change. Stakeholder risk perceptions are a key factor in adaptation to climate change because they fundamentally drive or constrain stakeholder action. This paper examines climate change perceptions of winter tourism stakeholders in Tyrol (Austria). Using a qualitative approach, expert interviews were conducted. Four opinion categories reflecting different attitudes toward climate change issues were identified: convinced planners, annoyed deniers, ambivalent optimists, convinced wait-and-seers. Although the findings generally indicate a growing awareness of climate change, this awareness is mainly limited to perceiving the issue as a global phenomenon. Awareness of regional and branch-specific consequences of climate change that lead to a demand for action could not be identified. Current technical strategies, like snowmaking, are not primarily climate-induced. At present, coping with climate change is not a priority for risk management. The findings point out the importance of gaining and transferring knowledge of regional and branch-specific consequences of climate change in order to induce action at the destination level.

Suggested Citation

  • Trawöger, Lisa, 2014. "Convinced, ambivalent or annoyed: Tyrolean ski tourism stakeholders and their perceptions of climate change," Tourism Management, Elsevier, vol. 40(C), pages 338-351.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:338-351
    DOI: 10.1016/j.tourman.2013.07.010
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    References listed on IDEAS

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    Cited by:

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    2. Jun Liu & Han Cheng & Xiaoqian Sun & Li Huang & Qiuchan Fan & Haolong Liu, 2017. "Effects of Climate Change on Outdoor Skating in the Bei Hai Park of Beijing and Related Adaptive Strategies," Sustainability, MDPI, vol. 9(7), pages 1-15, June.

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