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Representing the influence of multiple social interactions on monthly tourism participation behavior

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  • Wu, Lingling
  • Zhang, Junyi
  • Chikaraishi, Makoto

Abstract

Based on Japanese panel data derived from 12 monthly waves and 1253 questionnaires, the study examines the impact of social interactions on tourism participation. Social interactions are classified into three types: namely, endogenous, exogenous and correlated effects. It is empirically confirmed that endogenous social effects have significant influences on tourism participation behavior. For example, it is found that interactions with people of the same income groups (an example of endogenous social effects) are generally significant across most months of the year. However, it is worth noting that endogenous social effects will be overestimated if the correlated social effect is not taken into account. The results suggest that social multiplier effects can be discerned that have potential implications for promotion and management of tourism participation rates.

Suggested Citation

  • Wu, Lingling & Zhang, Junyi & Chikaraishi, Makoto, 2013. "Representing the influence of multiple social interactions on monthly tourism participation behavior," Tourism Management, Elsevier, vol. 36(C), pages 480-489.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:480-489
    DOI: 10.1016/j.tourman.2012.09.010
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    2. Maness, Michael & Cirillo, Cinzia, 2016. "An indirect latent informational conformity social influence choice model: Formulation and case study," Transportation Research Part B: Methodological, Elsevier, vol. 93(PA), pages 75-101.
    3. van Cranenburgh, S. & Chorus, C.G. & van Wee, B., 2014. "Vacation behaviour under high travel cost conditions – A stated preference of revealed preference approach," Tourism Management, Elsevier, vol. 43(C), pages 105-118.
    4. Manca, Francesco & Sivakumar, Aruna & Polak, John W., 2022. "Capturing the effect of multiple social influence sources on the adoption of new transport technologies and services," Journal of choice modelling, Elsevier, vol. 42(C).
    5. Boto-García, David & Baños-Pino, José Francisco, 2022. "Social influence and bandwagon effects in tourism travel," Annals of Tourism Research, Elsevier, vol. 93(C).
    6. Maness, Michael & Cirillo, Cinzia & Dugundji, Elenna R., 2015. "Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior," Journal of Transport Geography, Elsevier, vol. 46(C), pages 137-150.

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