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The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure

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  • Falzon, Joseph

Abstract

Tourism in the Mediterranean region is highly dependent on the few, large, mass market tour operators situated in the North European tourist originating countries. Price competition is intense both between the tour operators and between the Mediterranean countries themselves. This paper uses the hotel package prices listed in the Thomson summer and winter brochures to develop relative price indexes of each Mediterranean country with respect to the Mediterranean average. Indexes are developed in the 3 star, 4 star, 5 star, 7 nights and 14 nights, half-board holiday packages. The prices in the Thomson brochure can be regarded as a unified, internally consistent, set of price data, compiled by the largest UK tour operator and offered to UK tourists desiring a Thomson summer holiday. The change through time of the competitive relative price ranking of hotels, regions and countries listed in the Thomson brochure, may be regarded as an important competitive indicator by industry operators and national policy makers concerned about tourism development.

Suggested Citation

  • Falzon, Joseph, 2012. "The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure," Tourism Management, Elsevier, vol. 33(5), pages 1080-1092.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1080-1092
    DOI: 10.1016/j.tourman.2011.12.004
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    References listed on IDEAS

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    Cited by:

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    2. Josep Maria Espinet & Ariadna Gassiot-Melian & Ricard Rigall-I-Torrent, 2020. "An analysis of price segmentation in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 162-189, June.
    3. Gianluca Goffi & Magdalena Cladera & Linda Osti, 2020. "Sun, Sand, and… Sustainability in Developing Countries from a Tourists’ Perspective. The Case of Punta Cana," Sustainability, MDPI, vol. 12(11), pages 1-14, June.
    4. Dragan Roller & Sabina Hodžić & Sanja Premec, 2014. "Corporate income taxation in the Croatian hotel industry in relation to the Mediterranean countries of Europe," Tourism and Hospitality Industry section5-5, University of Rijeka, Faculty of Tourism and Hospitality Management.
    5. Dogru, Tarik & Sirakaya-Turk, Ercan & Crouch, Geoffrey I., 2017. "Remodeling international tourism demand: Old theory and new evidence," Tourism Management, Elsevier, vol. 60(C), pages 47-55.
    6. Nasir Muhammad Ali & Wu Junjie & Guerrero José Calderón, 2015. "Economic Growth, Exchange Rate and Constrained Competiveness of the Tourism Sector in Andalucía," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 48(1), pages 84-100, December.
    7. Alegre, Joaquín & Sard, Maria, 2015. "When demand drops and prices rise. Tourist packages in the Balearic Islands during the economic crisis," Tourism Management, Elsevier, vol. 46(C), pages 375-385.

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