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Blue Flag or Red Herring: Do beach awards encourage the public to visit beaches?

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  • McKenna, John
  • Williams, Allan T.
  • Cooper, J. Andrew G.

Abstract

Surveys of beach visitor motivation in Ireland, Wales, Turkey and the USA indicate that beach awards play an insignificant role in motivation to visit beaches. However, a number of criteria closely identified with awards, notably cleanliness and water quality, are revealed to be very important. Aesthetic and emotional factors such as scenic setting and general ambience, and practical concerns such as proximity and range of activities available are much more important than beach awards in attracting visitors to beaches. The merits of beach awards are critically reviewed and it is concluded that any benefits that might accrue are in areas other than attracting visitors.

Suggested Citation

  • McKenna, John & Williams, Allan T. & Cooper, J. Andrew G., 2011. "Blue Flag or Red Herring: Do beach awards encourage the public to visit beaches?," Tourism Management, Elsevier, vol. 32(3), pages 576-588.
  • Handle: RePEc:eee:touman:v:32:y:2011:i:3:p:576-588
    DOI: 10.1016/j.tourman.2010.05.005
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    References listed on IDEAS

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    1. Anton Nahman & Dan Rigby, 2008. "Valuing Blue Flag Status And Estuarine Water Quality In Margate, South Africa1," South African Journal of Economics, Economic Society of South Africa, vol. 76(4), pages 721-737, December.
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    Cited by:

    1. Cabezas-Rabadán, C. & Rodilla, M. & Pardo-Pascual, J.E. & Herrera-Racionero, P., 2019. "Assessing users’ expectations and perceptions on different beach types and the need for diverse management frameworks along the Western Mediterranean," Land Use Policy, Elsevier, vol. 81(C), pages 219-231.
    2. Cristina Bernini & Augusto Cerqua, 2020. "Are eco‐labels good for the local economy?," Papers in Regional Science, Wiley Blackwell, vol. 99(3), pages 645-661, June.
    3. Luidgi Marchese & Camilo M. Botero & Seweryn Zielinski & Giorgio Anfuso & Marcus Polette & Iran Carlos Stalliviere Correa, 2021. "Beach Certification Schemes in Latin America: Are They Applicable to the Brazilian Context?," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    4. Bernini, Cristina & Cerqua, Augusto, 2019. "Do sustainability policies finance local economies?," MPRA Paper 91882, University Library of Munich, Germany.
    5. S. Capacci & A. E. Scorcu & L. Vici, 2014. "Eco labels and tourism flows: How much is a Blue Flag worth?," Working Papers wp917, Dipartimento Scienze Economiche, Universita' di Bologna.
    6. Aline de Freitas & Fernanda Achete & Susana Beatriz Vinzón, 2020. "Characterization of the Coastal Environment as a Baseline for Alternative Tourism Segments Development in Salinópolis, Pará," World, MDPI, vol. 1(3), pages 1-12, November.
    7. Yılmaz Emine & Perna Fernando & Azevedo Paula Serdeira & Custódio Maria João & Çeken Hüseyin, 2022. "Can They Manage in a Sustainable Way? The Role of International Destination Awards in Beach Management," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 89-99, December.
    8. Capacci, Sara & Scorcu, Antonello E. & Vici, Laura, 2015. "Seaside tourism and eco-labels: The economic impact of Blue Flags," Tourism Management, Elsevier, vol. 47(C), pages 88-96.
    9. Tom Gillespie & Stephen Hynes & Ronan C Lyons, 2018. "Picture or Playground: Valuing Coastal Amenities," Trinity Economics Papers tep0518, Trinity College Dublin, Department of Economics, revised Mar 2019.
    10. Lucrezi, Serena & Saayman, Melville & Van der Merwe, Peet, 2015. "Managing beaches and beachgoers: Lessons from and for the Blue Flag award," Tourism Management, Elsevier, vol. 48(C), pages 211-230.
    11. Rangel-Buitrago, N. & Correa, I.D. & Anfuso, G. & Ergin, A. & Williams, A.T., 2013. "Assessing and managing scenery of the Caribbean Coast of Colombia," Tourism Management, Elsevier, vol. 35(C), pages 41-58.
    12. Buckley, Ralf, 2013. "Social-benefit certification as a game," Tourism Management, Elsevier, vol. 37(C), pages 203-209.

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