IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v48y2024i6s0308596124000624.html
   My bibliography  Save this article

Kids content as IPTV operator's new differentiator: The Korean case

Author

Listed:
  • Jang, Chaeyun
  • Kim, Seongcheol

Abstract

In South Korea, IPTV operators have remained relatively stable, but their growth is slowing. The challenges faced by IPTV operators stem from the proliferation of various devices and the emergence of global OTT platforms as an alternative to IPTV. In this context, Korean IPTV operators are focusing on a strategy to retain family users with kids content serving as a differentiating factor. Accordingly, this study mainly aims to examine the disparities in how each Korean IPTV operator leverages kids content as a strategic resource. Furthermore, employing a case study methodology and the resource-based view (RBV) as its theoretical framework, this study also examines how the three IPTV operators contend with YouTube in kids content. The study found that kids content offered by Korean IPTV operators has a competitive advantage over YouTube in the dimensions of education, entertainment, and safety for kids. The results underscored the role of kids content as a pivotal component in the broader strategy of IPTV operators, specifically their efforts to cater to family-oriented customers and respond to the challenge of global OTT platforms.

Suggested Citation

  • Jang, Chaeyun & Kim, Seongcheol, 2024. "Kids content as IPTV operator's new differentiator: The Korean case," Telecommunications Policy, Elsevier, vol. 48(6).
    • Handle: RePEc:eee:telpol:v:48:y:2024:i:6:s0308596124000624
    DOI: 10.1016/j.telpol.2024.102765
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596124000624
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.telpol.2024.102765?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:48:y:2024:i:6:s0308596124000624. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.