The power of livestreaming: Will it become an alternative strategy for startups?
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DOI: 10.1016/j.techsoc.2024.102640
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Cited by:
- Heny Hendrayati, 2024. "Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age," GATR Journals jber251, Global Academy of Training and Research (GATR) Enterprise.
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Keywords
Livestreaming efforts; Customer relationship; Engagement; Entrepreneurial success and firm performance;All these keywords.
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