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Entrepreneurs’ views of the gerontech market

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  • Naor, Rina
  • Nabarro, Ron
  • Isaacson, Michal

Abstract

As the population of older adults in the world grows older adults hold potential as customers for new technologies and innovations. Despite the great potential that the Gerontechnology market has, many entrepreneurs are wary of focusing their efforts towards this segment.

Suggested Citation

  • Naor, Rina & Nabarro, Ron & Isaacson, Michal, 2021. "Entrepreneurs’ views of the gerontech market," Technology in Society, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21001858
    DOI: 10.1016/j.techsoc.2021.101710
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    References listed on IDEAS

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    1. Song, Changhyeon & Park, Kyung Min & Kim, Yeonbae, 2020. "Socio-cultural factors explaining technology-based entrepreneurial activity: Direct and indirect role of social security," Technology in Society, Elsevier, vol. 61(C).
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