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The role of artificial intelligence in business transformation: A case of pharmaceutical companies

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  • Kulkov, Ignat

Abstract

Artificial intelligence (AI) is of great interest to researchers and practitioners as a means of achieving the necessary progress in the pharmaceutical industry. However, the role of AI and ways of transforming companies are not well studied. The purpose of the paper is to identify exactly how AI affects the key and support business processes of pharmaceutical companies. We offer a qualitative interview study of five large, five medium, and five small pharmaceutical companies. Based on scarce literature on the role of AI in the pharmaceutical industry, we considered which business processes are subject to transform within it and how they do so. We determine that small pharma companies significantly change research and development, master data management, analysis and reporting, and human resource business processes under the influence of AI. Large pharma companies use AI to transform production, sales, marketing, and analysis business processes. In turn, medium-sized companies are in the middle and individually transform their business processes depending on their specialization.

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  • Kulkov, Ignat, 2021. "The role of artificial intelligence in business transformation: A case of pharmaceutical companies," Technology in Society, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001044
    DOI: 10.1016/j.techsoc.2021.101629
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    2. Kumar, Shashank & Raut, Rakesh D. & Queiroz, Maciel M. & Narkhede, Balkrishna E., 2021. "Mapping the barriers of AI implementations in the public distribution system: The Indian experience," Technology in Society, Elsevier, vol. 67(C).
    3. Nam, Jinyoung & Kim, Junghwan & Jung, Yoonhyuk, 2023. "Understandings of the AI business ecosystem in South Korea: AI startups' perspective," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 278005, International Telecommunications Society (ITS).
    4. Samuel Adomako & Nguyen Phong Nguyen, 2024. "Digitalization, inter-organizational collaboration, and technology transfer," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1176-1202, August.
    5. Miozza, Mario & Brunetta, Federica & Appio, Francesco Paolo, 2024. "Digital transformation of the Pharmaceutical Industry: A future research agenda for management studies," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    6. Nam, Jinyoung & Jung, Yoonhyuk & Kim, Junghwan, 2024. "Understandings of the AI business ecosystem in South Korea: AI startups’ perspective," Telecommunications Policy, Elsevier, vol. 48(6).
    7. Furstenau, Leonardo Bertolin & Zani, Carolina & Terra, Stela Xavier & Sott, Michele Kremer & Choo, Kim-Kwang Raymond & Saurin, Tarcisio Abreu, 2022. "Resilience capabilities of healthcare supply chain and supportive digital technologies," Technology in Society, Elsevier, vol. 71(C).
    8. Saha, Esha & Rathore, Pradeep & Parida, Ratri & Rana, Nripendra P., 2022. "The interplay of emerging technologies in pharmaceutical supply chain performance: An empirical investigation for the rise of Pharma 4.0," Technological Forecasting and Social Change, Elsevier, vol. 181(C).

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