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Nanotechnology framing in the Canadian national news media

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  • Tyshenko, Michael G.

Abstract

News media remains one of the foremost communication portals for information regarding the risks and benefits of new technologies. News media content provides information which helps to shape public attitudes toward emerging technologies. An analysis of national news media content from May 2008 to May 2012 was conducted for nanotechnology content in Canada using three different frames. The results show that the framing has been “nano-optimistic” and narrowly focused on university research, scientific innovations, near term applications, and university-business collaborative research efforts, all which are dominated by subject-matter experts. There has been negligible media coverage of public discussions surrounding nanotechnology developments, scant reporting of non-governmental organization activities, and few reports of international nanotechnology developments. In Canada, it is still relatively early in the nanotechnology development cycle. To increase public knowledge in Canada the news media content should go beyond its current narrow framing of scientific innovation and near term research applications. Media content in other countries has provided more information on broader societal, ethical, legal, policy, regulatory and international issues over time. Regulators and stakeholders should follow the Council of Canadian Academies 2008 expert panel advice to incorporate early risk communication, public outreach and include the pubic in nanotechnology policy development.

Suggested Citation

  • Tyshenko, Michael G., 2014. "Nanotechnology framing in the Canadian national news media," Technology in Society, Elsevier, vol. 37(C), pages 38-48.
    • Handle: RePEc:eee:teinso:v:37:y:2014:i:c:p:38-48
    DOI: 10.1016/j.techsoc.2013.07.001
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    References listed on IDEAS

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    1. Roxanne E. Lewis & Michael G. Tyshenko, 2009. "The Impact of Social Amplification and Attenuation of Risk and the Public Reaction to Mad Cow Disease in Canada," Risk Analysis, John Wiley & Sons, vol. 29(5), pages 714-728, May.
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    3. Michael Siegrist & Carmen Keller & Hans Kastenholz & Silvia Frey & Arnim Wiek, 2007. "Laypeople's and Experts' Perception of Nanotechnology Hazards," Risk Analysis, John Wiley & Sons, vol. 27(1), pages 59-69, February.
    4. Michele Mekel, 2006. "Nanotechnologies: Small science, big potential and bigger issues," Development, Palgrave Macmillan;Society for International Deveopment, vol. 49(4), pages 47-53, December.
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    Cited by:

    1. Weiss, Daniel & Nemeczek, Fabian, 2021. "A text-based monitoring tool for the legitimacy and guidance of technological innovation systems," Technology in Society, Elsevier, vol. 66(C).
    2. Matin, Anahita Hosseini & Goddard, Ellen, 2014. "Does Internet Use Affect Public Perceptions of Technologies in Livestock Production?," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 168758, Agricultural and Applied Economics Association.
    3. Rathore, Ankita & Mahesh, G., 2021. "Public perception of nanotechnology: A contrast between developed and developing countries," Technology in Society, Elsevier, vol. 67(C).

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