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The gig economy's secret weapon: ChatGPT

Author

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  • Khan, Ali Nawaz
  • Khan, Naseer Abbas

Abstract

ChatGPT has the potential to transform the gig economy by amplifying worker efficiency and productivity. This study aims to examine the effect of innovative use of ChatGPT on gig worker performance using a mediating role of gig worker attitudes towards ChatGPT. This study also aims to determine the moderating role of gig worker agility in the association between the innovative application of ChatGPT and gig worker performance. This study employed a time lag approach involving two time waves and the final sample for this study was 418 gig workers. The data was collected via an online survey that involved the use of questionnaires which were developed on a five point Likert scale. The findings of this study indicate that the innovative use of ChatGPT has a significant positive direct influence on gig worker attitudes towards ChatGPT use and further on the level of performance of the gig workers. The results further confirmed the mediation effect of gig worker attitudes towards ChatGPT. Moreover, gig workers' agility significantly moderated the relationship between innovative use of ChatGPT and gig worker performance. These insights have important implications for individuals and organizations looking to meet the challenges and opportunities of the gig economy.

Suggested Citation

  • Khan, Ali Nawaz & Khan, Naseer Abbas, 2024. "The gig economy's secret weapon: ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
    • Handle: RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006061
    DOI: 10.1016/j.techfore.2024.123808
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