IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v209y2024ics0040162524006061.html
   My bibliography  Save this article

The gig economy's secret weapon: ChatGPT

Author

Listed:
  • Khan, Ali Nawaz
  • Khan, Naseer Abbas

Abstract

ChatGPT has the potential to transform the gig economy by amplifying worker efficiency and productivity. This study aims to examine the effect of innovative use of ChatGPT on gig worker performance using a mediating role of gig worker attitudes towards ChatGPT. This study also aims to determine the moderating role of gig worker agility in the association between the innovative application of ChatGPT and gig worker performance. This study employed a time lag approach involving two time waves and the final sample for this study was 418 gig workers. The data was collected via an online survey that involved the use of questionnaires which were developed on a five point Likert scale. The findings of this study indicate that the innovative use of ChatGPT has a significant positive direct influence on gig worker attitudes towards ChatGPT use and further on the level of performance of the gig workers. The results further confirmed the mediation effect of gig worker attitudes towards ChatGPT. Moreover, gig workers' agility significantly moderated the relationship between innovative use of ChatGPT and gig worker performance. These insights have important implications for individuals and organizations looking to meet the challenges and opportunities of the gig economy.

Suggested Citation

  • Khan, Ali Nawaz & Khan, Naseer Abbas, 2024. "The gig economy's secret weapon: ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
    • Handle: RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006061
    DOI: 10.1016/j.techfore.2024.123808
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162524006061
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2024.123808?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kässi, Otto & Lehdonvirta, Vili, 2018. "Online labour index: Measuring the online gig economy for policy and research," Technological Forecasting and Social Change, Elsevier, vol. 137(C), pages 241-248.
    2. Jiang, Mengqi & Jia, Fu & Chen, Lujie & Xing, Xinjie, 2024. "Technology adoption in socially sustainable supply chain management: Towards an integrated conceptual framework," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
    3. Zhu, Yunxia & Cheng, Mingming & Wang, Jie & Ma, Laikun & Jiang, Ruochen, 2019. "The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective," Annals of Tourism Research, Elsevier, vol. 75(C), pages 308-321.
    4. Naseer Abbas Khan & Robin Maialeh & Maria Akhtar & Muhammad Ramzan, 2024. "The Role of AI Self-Efficacy in Religious Contexts in Public Sector: The Social Cognitive Theory Perspective," Public Organization Review, Springer, vol. 24(3), pages 1015-1036, September.
    5. Uthman Alturki & Ahmed Aldraiweesh, 2022. "Adoption of Google Meet by Postgraduate Students: The Role of Task Technology Fit and the TAM Model," Sustainability, MDPI, vol. 14(23), pages 1-22, November.
    6. Nilanjan Banik & Milind Padalkar, 2021. "The Spread of Gig Economy: Trends and Effects," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 15(1), pages 19-29.
    7. Duan, Wenqi & Li, Chen, 2023. "Be alert to dangers: Collapse and avoidance strategies of platform ecosystems," Journal of Business Research, Elsevier, vol. 162(C).
    8. Xuequn Wang & Xiaolin Lin & Bin Shao, 2023. "Artificial intelligence changes the way we work: A close look at innovating with chatbots," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 74(3), pages 339-353, March.
    9. Yu Chen & Scott Jensen & Leslie J. Albert & Sambhav Gupta & Terri Lee, 2023. "Artificial Intelligence (AI) Student Assistants in the Classroom: Designing Chatbots to Support Student Success," Information Systems Frontiers, Springer, vol. 25(1), pages 161-182, February.
    10. Naseer Abbas Khan & Ali Nawaz Khan & Summan Gul, 2019. "Relationship between perception of organizational politics and organizational citizenship behavior: testing a moderated mediation model," Asian Business & Management, Palgrave Macmillan, vol. 18(2), pages 122-141, April.
    11. Khan, Ali Nawaz & Jabeen, Fauzia & Mehmood, Khalid & Ali Soomro, Mohsin & Bresciani, Stefano, 2023. "Paving the way for technological innovation through adoption of artificial intelligence in conservative industries," Journal of Business Research, Elsevier, vol. 165(C).
    12. Xixi Li & J. J. Po-An Hsieh & Arun Rai, 2013. "Motivational Differences Across Post-Acceptance Information System Usage Behaviors: An Investigation in the Business Intelligence Systems Context," Information Systems Research, INFORMS, vol. 24(3), pages 659-682, September.
    13. Cai, Yuanfeng & Shannon, Randall, 2012. "Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers," Australasian marketing journal, Elsevier, vol. 20(1), pages 37-47.
    14. Haefner, Naomi & Parida, Vinit & Gassmann, Oliver & Wincent, Joakim, 2023. "Implementing and scaling artificial intelligence: A review, framework, and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    15. Gordon Burtch & Seth Carnahan & Brad N. Greenwood, 2018. "Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity," Management Science, INFORMS, vol. 64(12), pages 5497-5520, December.
    16. Pitafi, Abdul Hameed & Kanwal, Shamsa & Ali, Ahsan & Khan, Ali Nawaz & Waqas Ameen, Muhammad, 2018. "Moderating roles of IT competency and work cooperation on employee work performance in an ESM environment," Technology in Society, Elsevier, vol. 55(C), pages 199-208.
    17. Ali Nawaz Khan & Khalid Mehmood & Ahsan Ali, 2024. "Maximizing CSR impact: Leveraging artificial intelligence and process optimization for sustainability performance management," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4849-4861, September.
    18. Bastian Burger & Dominik K. Kanbach & Sascha Kraus & Matthias Breier & Vincenzo Corvello, 2023. "On the use of AI-based tools like ChatGPT to support management research," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 26(7), pages 233-241, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 0. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    2. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 2020. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 22(6), pages 1343-1356, December.
    3. Ni Huang & Gordon Burtch & Yili Hong & Paul A. Pavlou, 2020. "Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Market," Information Systems Research, INFORMS, vol. 31(2), pages 431-448, June.
    4. Tri Minh Cao & Anh Ngoc Pham, 2024. "Generation differences in the gig economy in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 59-76.
    5. Khan, Naseer Abbas & Khan, Ali Nawaz & Moin, Muhammad Farrukh, 2021. "Self-regulation and social media addiction: A multi-wave data analysis in China," Technology in Society, Elsevier, vol. 64(C).
    6. Deerfield, Amanda & Elert, Niklas, 2022. "Entrepreneurship and Regulatory Voids: The Case of Ridesharing," Working Paper Series 1426, Research Institute of Industrial Economics.
    7. Hui Li & Yijin Kim & Kannan Srinivasan, 2022. "Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals," Management Science, INFORMS, vol. 68(11), pages 8015-8044, November.
    8. Evgeniy Kutsenko & Sabyasachi Tripathi & Kirill Tyurchev, 2023. "Does complementarity matter for the emergence of new specialization industries in the regions of Russia?," Regional Science Policy & Practice, Wiley Blackwell, vol. 15(9), pages 2126-2155, December.
    9. Shamsa Kanwal & Abdul Hameed Pitafi & Muhammad Yousaf Malik & Naseer Abbas Khan & Rao Muhammad Rashid, 2020. "Local Pakistani Citizens’ Benefits and Attitudes Toward China–Pakistan Economic Corridor Projects," SAGE Open, , vol. 10(3), pages 21582440209, July.
    10. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    11. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental managemen," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    12. Guan, Zhigui & Zhao, Yuanjun, 2024. "Optimizing stock market volatility predictions based on the SMVF-ANP approach," International Review of Economics & Finance, Elsevier, vol. 95(C).
    13. Christine Mayrhuber & Julia Bock-Schappelwein, 2018. "Dimensionen plattformbasierter Arbeit in Österreich und Europa. Implikationen für die soziale Sicherheit," WIFO Studies, WIFO, number 61667, August.
    14. Panos Constantinides & Ola Henfridsson & Geoffrey G. Parker, 2018. "Introduction—Platforms and Infrastructures in the Digital Age," Information Systems Research, INFORMS, vol. 29(2), pages 381-400, June.
    15. Qianbin Feng & Lexin Zhao & Mingxue Xu, 2023. "Tax Incentives and Maturity Mismatch between Investment and Financing: Evidence from China," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 31(4), pages 1-36, July.
    16. Möhlmann, Mareike, 2021. "Unjustified trust beliefs: Trust conflation on sharing economy platforms," Research Policy, Elsevier, vol. 50(3).
    17. Daniel Belanche & Luis V. Casaló & Carlos Flavián & Alfredo Pérez-Rueda, 2021. "The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 45-75, March.
    18. Wood, Alex & Lehdonvirta, Vili, 2021. "Antagonism beyond employment: how the ‘subordinated agency’ of labour platforms generates conflict in the remote gig economy," SocArXiv y943w_v1, Center for Open Science.
    19. Corvello, Vincenzo & Felicetti, Alberto Michele & Ammirato, Salvatore & Troise, Ciro & Ključnikov, Aleksandr, 2024. "The rules of courtship: What drives a start-up to collaborate with a large company?," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    20. Dong, Xueyan & Wang, Tienan, 2018. "Social tie formation in Chinese online social commerce: The role of IT affordances," International Journal of Information Management, Elsevier, vol. 42(C), pages 49-64.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006061. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.