A framework for gamification in the metaverse era: How designers envision gameful experience
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DOI: 10.1016/j.techfore.2023.122544
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- Tsai, Pei-Hsuan, 2024. "Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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Keywords
Gamification; Metaverse; Gameful experience; Thematic analysis; Flow experience; Extended reality (XR); Games;All these keywords.
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