IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v144y2019icp82-92.html
   My bibliography  Save this article

The effects of technology innovation and network presence on Otaku identity

Author

Listed:
  • Ho, Tzu-Ya
  • Tsai, Hsien-Tang
  • Lin, Pao-Hui

Abstract

In Taiwan young people is profoundly influenced by Japanese ACG (animation, comics, and games) culture, which gather the subculture group with unique values named Otaku. People had a negative stereotype of Otaku in the past, however, Otaku people are in fact those who delve into technology products and good at using them. The aim of this study is to explore the impact of technology innovation on Otaku identity from internal (Otaku) and external (non-Otaku) perspectives. This study adopts three stages of the research process. First, based on the diffusion of innovations theory, a tentative Otaku identity model (OIM) including four constructs of technology innovation, subculture social system, subculture social identity, and social presence (network presence and physical presence) was proposed. Second, qualitative interviews with ten Otaku participants were conducted to understand Otaku's core thinking pattern, to confirm the tentative OIM, and to justify the establishment of follow-up surveys. Third, quantitative surveys of 122 Otaku and 207 non-Otaku were conducted to verify the OIM model by using SPSS-PROCESS. The results show that our proposed OIM is fit for this research and conclude that technology innovation and network presence can significantly change general people's Otaku identity.

Suggested Citation

  • Ho, Tzu-Ya & Tsai, Hsien-Tang & Lin, Pao-Hui, 2019. "The effects of technology innovation and network presence on Otaku identity," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 82-92.
  • Handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:82-92
    DOI: 10.1016/j.techfore.2019.04.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162518311673
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.techfore.2019.04.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Le Bon, Gustave, 1896. "The Crowd, A Study of the Popular Mind," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number lebon1896.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saad, Mohsen & Samet, Anis, 2020. "Collectivism and commonality in liquidity," Journal of Business Research, Elsevier, vol. 116(C), pages 137-162.
    2. Will H. Moore, 2015. "Tilting at a windmill? The conceptual problem in contemporary peace science," Conflict Management and Peace Science, Peace Science Society (International), vol. 32(4), pages 356-369, September.
    3. Zysberg Leehu, 2018. "The People Demand Social Justice: The Social Protest in Israel as an Agoral Gathering," Journal for Perspectives of Economic Political and Social Integration, Sciendo, vol. 24(2), pages 31-45, December.
    4. Jonathan Haidt & J. Patrick Seder & Selin Kesebir, 2008. "Hive Psychology, Happiness, and Public Policy," The Journal of Legal Studies, University of Chicago Press, vol. 37(S2), pages 133-156, June.
    5. Paul Marsden, 1998. "The Selectionist Paradigm: More Implications for Sociology," Sociological Research Online, , vol. 3(4), pages 26-36, December.
    6. Rossouw, Stephanié & Greyling, Talita, 2022. "Collective emotions and macro-level shocks: COVID-19 vs the Ukrainian war," GLO Discussion Paper Series 1210, Global Labor Organization (GLO).
    7. Nepp, Alexander & Okhrin, Ostap & Egorova, Julia & Dzhuraeva, Zarnigor & Zykov, Alexander, 2022. "What threatens stock markets more - The coronavirus or the hype around it?," International Review of Economics & Finance, Elsevier, vol. 78(C), pages 519-539.
    8. Danquah, M. & Ouattara, B., 2023. "Aid and social cohesion," The Quarterly Review of Economics and Finance, Elsevier, vol. 87(C), pages 118-131.
    9. Braun, Robert & Koopmans, Ruud, 2012. "Bystander responses and xenophobic mobilization," Discussion Papers, Research Unit: Migration, Integration, Transnationalization SP IV 2012-701, WZB Berlin Social Science Center.
    10. Michelle Baddeley, 2020. "Hoarding in the age of COVID-19," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 4(S), pages 69-75, June.
    11. Kritikos, Alexander S. & Bolle, Friedel & Tan, Jonathan H.W., 2007. "The economics of solidarity: A conceptual framework," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 36(1), pages 73-89, February.
    12. Economo, Evan & Hong, Lu & Page, Scott E., 2016. "Social structure, endogenous diversity, and collective accuracy," Journal of Economic Behavior & Organization, Elsevier, vol. 125(C), pages 212-231.
    13. Beck, Susanne & Brasseur, Tiare-Maria & Poetz, Marion & Sauermann, Henry, 2022. "Crowdsourcing research questions in science," Research Policy, Elsevier, vol. 51(4).
    14. Baddeley, M. & Burke, C. & Schultz, W. & Tobler, P., 2012. "Herding in Financial Behaviour: A Behavioural and Neuroeconomic Analysis of Individual Differences," Cambridge Working Papers in Economics 1225, Faculty of Economics, University of Cambridge.
    15. Braun, Robert & Koopmans, Ruud, 2014. "Watch the Crowd: Bystander Responses, Trickle-Down Politics, and Xenophobic Mobilization," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 47(4), pages 631-658.
    16. Morton, Thomas A. & Power, Séamus A., 2022. "Coming together after standing apart: What predicts felt safety in the post-coronavirus crowd?," Social Science & Medicine, Elsevier, vol. 293(C).
    17. Finsterwalder, Jörg & Kuppelwieser, Volker G. & Fisk, Raymond P., 2022. "Dynamics of individual actors’ self, social, and task pre-dispositions in multi-actor service ecosystems," Journal of Business Research, Elsevier, vol. 147(C), pages 518-531.
    18. Jin, Yuchang & Li, Zinan & An, Junxiu, 2020. "Impact of education on Chinese urban and rural subjective well-being," Children and Youth Services Review, Elsevier, vol. 119(C).
    19. Amin Ghaziani, 2021. "People, protest and place: Advancing research on the emplacement of LGBTQ+ urban activisms," Urban Studies, Urban Studies Journal Limited, vol. 58(7), pages 1529-1540, May.
    20. Hugo Gorringe & Michael Rosie, 2011. "King Mob: Perceptions, Prescriptions and Presumptions about the Policing of England's Riots," Sociological Research Online, , vol. 16(4), pages 193-198, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:82-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.